Meet Pierrick who works on shopper research for FMCG companies and retailers.
TOBII INSIGHT services
Discover human behavioral insights with our research consultancy team
Insights with impact
Our team of research experts is ready to help you explore your research questions, and offer customized studies designed to leverage powerful eye tracking data. Get access to data-driven answers that help you make informed business decisions.
Overview
Experts in attention data
At Tobii, we specialize in helping businesses increase their value through a deeper understanding of human attention and intent. Whether you want to improve consumer engagement or optimize training processes for employees, our research consultancy service applies eye tracking technology and know-how to your business-critical questions.
Your agile research partner
Tobii Insight Services is full-service and adaptable to your needs, helping you through every phase of the business innovation process. We’ll work with your organization, explore your research questions, and offer customized studies designed to leverage powerful attention data. Get access to data-driven answers that help you make informed business decisions.
Measuring reality, not assumptions
Attention computing helps you validate your ideas about human behavior. Our team helps you conduct an eye tracking study into how your organization functions, focusing less on what people say, and more on what they do. This strategy is designed to give you the confidence to make bold decisions for your business going forward.
What we offer
What we offer
Consumer and user experience
Tobii Insight Services uses eye tracking technology to find answers to your research questions. Discover what captures people’s attention, when is the most effective time to communicate your message, and which elements of your ad, store, or package get ignored.
We help optimize:
Shopping experience
Merchandising
User experience
Ad design
Package design
Testimonials
Tobii Insight Services' eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.
Kristina Norman
Head of Analytics, Clear Channel
Training and skills assessment
Tobii Insight Services also works with various manufacturing and industrial clients to optimize training processes and identify best practices. Find out how a video that shows you where experts are placing their attention can help you train new employees, improve safety measures, and increase productivity for your workforce.
We help optimize:
Assembly
Visual inspection
Equipment inspection and patrol
Operations and maintenance
Automation and digital transformation
Testimonials
The accuracy and efficiency of the inspection process has been improved, the eye tracker has proven useful for training -we have halved the training time for new hires.
Kaname Hirayama
Plant General Manager, Denso
The average training time is one full week, and we hope these study results and video will save us two days per employee. Ideally, this would save us about 400 hours of training time per year in that department.
Jacob Hammill
SYSTEMS MANAGEMENT AT H&H CASTINGS
Our customers
Trusted by some of the world's largest companies
Our team
Our team
Our team comprises experts in human behavior with experience in various industries and commercial applications. We work with companies of all shapes and sizes to provide actionable insights into critical business questions. Come and meet the team!
Meet Stephano who works on shopper studies with FMCG companies and the beverage industry.
Related content
Assessing TV ad attention for Google
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
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TV advertising research for Facebook
Facebook IQ, the social network’s research division, wanted to get an accurate understanding of how people watch TV in their homes, and how frequently their attention was diverted to other devices, especially during commercial breaks.
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Examining buyer behavior in a car showroom for Toyota
Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience. Find out more about the Toyota showroom car-buying experience study.
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Measuring visual performance in the foundry for H&H Castings
H&H Castings, a premier supplier of aluminum castings, partnered with Tobii Insight to conduct a qualitative eye tracking study in a foundry in Pennsylvania, U.S.
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Denso halves training time thanks to eye tracking
With the goal to cut training time Denso's highly skilled inspectors wore eye tracking glasses while conducting an inspection. The eye tracking data revealed their visual patterns providing an explanation to what was behind their high quality and efficiency.
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Reducing mix-ups on a pharmaceutical packaging line
A pharmaceutical company worked with Tobii Insight to conduct an eye tracking study on one of their packaging lines.
Learn moreConnect with the Tobii Insight Services team and discuss your next eye tracking project
Tobii Insight Services is our research consultancy service, helping clients design and create their own full-scale, eye tracking study. Whether you are experienced in finding attention data, or if it’s all new to you, we guide you through your eye tracking journey.