Research & insights

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Industry & performance

Academic

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Applications

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Resources

Company

Enabling insights and interactivity to take personalized learning and development to a new level.

Children in a classroom using laptop computers

Edtech

With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.

Family grocery shopping

Consumer research and user experience 

Eye tracking reveals the true performance of your advertising material by showing you exactly how consumers view it and what elements are most effective. 

Person looking at advertising

Advertising research

Use attention data to access implicit insights that go unnoticed and create products and services that people love to use.  

User experience - Tobii Pro Spark

UX research

Transfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.   

Air traffic controller

Training and skills assessment

Find out how eye tracking helps car manufacturers make better design decisions by seeing through the eyes of the driver. 

Driver experience

Understand how your employees operate within the work environment and pinpoint factors that influence health and safety, such as situational awareness.

Working with metal

Safety and risk assessment

Many of the skills employees develop over time are hidden and hard to capture. Eye tracking lets you record and understand this knowledge to aid training, retention, and standardization. 

Visual inspection of bottles

Productivity and quality

Whether it’s surgeons in an operating room, pilots in a simulator, or athletes on the field, eye tracking shows how top performers develop skills and complete their tasks through analysis of their subconscious behavior. 

Surgeons working on a patient

Performance and decision-making

Test and compare packaging design alternatives or assess how yours performs against your competitors’.  

Packaging research

Eye tracking helps to augment current training and evaluation methods in simulated healthcare environments.


Doctors performing surgery

Medical training and simulation

A powerful screen-based eye tracker, capturing gaze data at 60 Hz. With this affordable system, anyone can easily enhance their research with data that illuminates human attention and intent. 

Tobii Pro Spark eye tracker

Tobii Pro Spark

For operators working in cockpits, control rooms, and other critical environments, situational awareness is vital to making the right decisions.

NASA webinar Tobii Pro

Aviation and space

Eye tracking used in driving simulators measures visual attention, situational awareness, and cognitive load to improve driver training, enhance road safety, and analyze behavior.

Highway scene

Driving simulator

Driving simulators 

This research webinar brings together experts in cognitive science, eye tracking, and applied training environments to explore how cognitive load can be measured through eye-based signals. 

Eye blue close up

Beyond gaze: Understand cognitive load with eye tracking 

A versatile wearable eye tracker suitable for UX, sports, consumer, and industrial environments. Designed to deliver reliable insights in dynamic, high-movement settings.

Tobii Glasses X

This comprehensive guide explores how eye tracking provides a real-time, non-intrusive way to measure cognitive load and unlock insights into learning, decision-making, and performance.

Understanding and measuring cognitive load through eye tracking

Our analytical software helps guide scientific and academic eye tracking research. Take control of your study and analyze the data in detail.  

Tobii Pro Fusion - Pro Lab

Tobii Pro Lab

Using Tobii eye tracking, students  at Tongji University gained hands-on experience, developed practical skills, and applied human-centered insights to real-world landscape analysis. 

Tongji University

Innovating education with eye tracking classroom at Tongji University 

Customer story

Innovating education with eye tracking classroom at Tongji University

Designed for immediate and easy insights into training, human performance, and UX. Visualize behavior, collaborate with colleagues, and tell the user story in a fresh way – no need to be an expert! 

Glasses Explore

Our attention computing technology enables newly available actions in a range of games, providing an improved and immersive gaming experience. 

Gaming - Tobii

Designed for the real world, our advanced wearable eye tracker allows you to conduct behavioral research in a wide range of settings.

Tobii Pro Glasses 3 Award

Tobii Pro Glasses 3

Eye tracking reveals deep insights into what captures attention and drives decision making in the purchase process.

Shopper research

This high-performance research system captures gaze data at speeds up to 1200 Hz. A screen-based eye tracker for extensive research from fixation-based studies to micro-saccades.

Tobii Pro Spectrum with gaze

Tobii Pro Spectrum

Human factors research is a multidisciplinary field that studies how humans interact with systems, products, tools, environments, or technologies.

flight simulator

Human factors

In a research study by scientists, they used eye tracking to assess whether the co-pilot's (passenger) display influences driving behavior and workload.

Children watching a video on a car console

Passenger’s display: Is driver’s distraction the price to pay? 

Solutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences.  

Tobii Driver safety

Automotive

Eye tracking technology empowers quick and early diagnosis of potentially life altering diseases and helps in the long-term treatment of certain disorders and disabilities.

2 female doctors reviewing X-rays

Healthcare

Eye tracking offers a window into disease development by capturing subtle changes in eye movements that are associated with various brain and eye disorders.

Doctor assessing the brain

Assessment and treatment

Making the connection between eye movements, cognitive processes, and reactions to expand scientific knowledge of human behavior. 

Psychology and neuroscience

Psychology and neuroscience research

Academic research in psychology is a broad and dynamic field that encompasses the scientific study of the human mind and behavior. 

Tobii Pro scientific research - child development

Cognitive and psychological research

Eye tracking helps us to see how humans are engaging with each system, machine and process. Understanding the human element is key when developing systems. 

Construction site in a large city

Construction and engineering 

Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.

Sticky by Tobii

Screen-based eye tracker, capturing gaze data at speeds up to 250 Hz. This powerful research system supports from fixation to saccade-based research outside of the lab.

Tobii Pro Fusion

Eye tracking opens a new window into human behavior, whether you're exploring attention, decision-making, or interaction, it provides powerful insights that help you understand how people engage with the world around them. 

Cognitive load

Understanding cognitive load with Tobii eye tracking 

Our eye tracking solutions capture gaze behavior data that can be used for developing improved training programs, assessment methods, and injury prevention strategies.

Football player

 Sports performance research

Neuroscientists and psychologists use eye tracking in nonhuman primate research to explore evolutionary conserved behaviors and cognitive processes.  

Nonhuman primate

Eye tracking elucidates disease development by capturing subtle changes in eye movements linked to brain and eye disorders. It aids clinical researchers in identifying new biomarkers and creating assessment tools.

2 Doctors reviewing cat scans

Clinical research — Use cases

Eye tracking enhances the developmental study of infants, as well as children with short attention spans and limited instruction comprehension.

Child playing with toys

Developmental psychology — Use cases

Our research experts help you create and customize your own full-service eye tracking study. A flexible way to understand behavior, turning insights into impact. 

Tobii Glasses X Insight Services

Tobii Insight Services

Eye tracking data help researchers develop diagnostic tools and instruction material for innovative learning.  

Girl doing online schooling

Education research

Eye tracking offers valuable insights into the cognitive processes involved in language comprehension, production, and learning. 

Child reading a book

Reading and language — Use cases

Prof. Dr. Jochen Kuhn explains how modern education technology facilitates teaching and learning STEM subjects, and how eye tracking enables studying its effects.

2 students working on STEM education design

STEM education of the future

Research spotlight researcher

Watch the webinar to learn how researchers used eye tracking to uncover valuable insights in psychological and cognitive sciences. 

Artwork illustration

Exploring human perception with eye tracking

Eye tracking offers insights into cognitive functions and emotional states while providing cues to the neural mechanisms underlying these processes.

Woman looking in the distance 

Psychology and neuroscience — Use cases

In this webinar, we discuss the latest research and explore practical solutions for implementing eye tracking technology in the classroom. 

Group of students in a classroom

Eye tracking in education

Professor Yan used Tobii Pro Spark eye trackers to cultivate students’ professional perspectives and empower them to leverage eye tracking insights in their careers.

Peking University

Eye tracking classroom program takes off at Peking University

This learn article presents four ways eye tracking could aid early Alzheimer’s assessment.

Tobii Alzheimers article

4 methods to assess Alzheimer’s with eye tracking

Eye tracking has become an established tool  to objectively measure human language processing and eye movements in reading.

Two children reading on a computer screen

Reading and language

Thanks to advances in eye tracking and cognitive algorithms, it’s now possible to monitor mental workload non-invasively and in real time. Discover how Tobii and SOMAREALITY are shaping the future of eye tracking.

Tobii Blog

Measuring cognitive load in real time

Medical researchers use eye tracking to explore biomarkers for impaired brain function, enabling new tools for diagnosis, rehabilitation, and treatment. 
 

Woman looking at CTA scans

Medical research

Enabling researchers to study gaze behavior, one of the first developments, opening the door to a child's mind long before acquiring language.

Child playing with puzzle pieces

Developmental psychology

In this learn article, we will present how eye tracking technology has been used to study cognitive processes and the insights that these studies have generated. 

Human brain

What can eye tracking reveal about cognitive processes?

Download this white paper to learn the value of eye tracking in cognitive psychology and neuroscience research and how it is used to study selected cognitive functions like attention, memory, decision-making, problem-solving, or associative learning. 

 

Eye tracking – a window to cognitive processes

From precise vehicle assembly to skilled, safe driving, wearable eye tracking is revealing the unseen patterns behind better cars and better experiences. 

Driving innovation: How Tobii Glasses X unlocks performance in the automotive industry

How Tobii Glasses X unlocks new performance in the automotive industry 

How Alpine Esports are using Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing.

Alpine Esports sim racing car

Accelerating the game

Alpine race team car

Accelerating the game: Alpine Esports' winning vision for sim racing

Alpine Esports' winning vision for sim racing 

We bring together insights from three conversations with Professor Ola Svenson — one of the world's leading experts in the psychology of decision-making — to explore why drivers consistently misjudge their abilities.

Tobii Autosense

The psychology of driving

Karolinska Institute explored the possibility of using eye tracking as a prospective diagnostic tool for Parkinson’s disease, and their quest yielded exciting results. 

Women holding an older person's hand

Tracking eye movements to diagnose Parkinson’s disease 

Older person getting help from a nurse

Tracking eye movements to diagnose Parkinson’s disease

At the University of Santiago de Chile, Dr. Héctor Ponce’s laboratory conducts eye tracking studies to measure the performance of different learning strategies.

Little girl learning online

Optimization of learning strategies in digital environments and platforms

Online learning

Researchers from the National University of Colombia (UNAL) analyzed eye movement in seven patients with Alzheimer's disease.

Alzheimer's research

Eye tracking in visual perception analysis for Alzheimer's disease patients

Alzheimer research

Dr. Stefan Küchemann demonstrates two scenarios which aim to reveal the visual attention distribution and interactions of students in real-world learning environment in physics with a high ecological validity.

Application areas

Eye tracking can be used in these diverse fields of use