Scientific research
Scientific research
Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.
Fields of use
Our solutions help you implement eye tracking and attention computing and leverage the data these technologies deliver, in research, in development, and in commercialization — whatever your industry.
Eye tracking can be used in these diverse fields of use
Consumer research and user experience
Consumer research and user experience
With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.
Training and skills assessment
Training and skills assessment
Transfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.
Extended reality
Extended reality
From wearables and smart glasses to mixed and virtual reality, Tobii’s system-on-chip eye tracking enables seamless interaction between users and their devices.
Personal computing
Personal computing
Our technology detects user presence, attention, intent, and identity to enhance future worklife, bring more dimensions to the world’s biggest games, and improve educational outcomes across the globe.
Automotive
Automotive
Solutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences.
Healthcare technology
Healthcare
Eye tracking technology empowers quick and early diagnosis of potentially life altering diseases and helps in the long-term treatment of certain disorders and disabilities.
Gaming
Gaming
Our attention computing technology enables newly available actions in a range of games, providing an improved and immersive gaming experience.