Shopper research

Much of a consumer’s motivation while shopping is implicit and can’t be reliably tracked without attention data. While traditional research data exposes only the tip of the iceberg, attention data uncovers what lies below the surface.

Your guide to understanding consumer behavior with eye tracking

You may know what your consumers are doing, but it is another thing to figure out why. In this guide we explore how eye tracking provides a unique and unparalleled perspective into the psychology of your consumers.

You will learn:

• How to better understand and influence the path-to-purchase

• How you can improve ROI at every stage - whether it’s attracting attention, streamlining shopper reasoning, or influencing decision-making.

• The ways you can stay ahead in the ever-changing, competitive world of retail...and much more.

By combining attention insights with other market research methodologies, you paint a holistic picture of your core consumer. Eye tracking supports and enhances other methods in your research toolbox such as focus groups, shop-along studies, and interviews. By combining attention data with other methods, your consumer insights can be placed into new and meaningful contexts.