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What can I learn?
How shoppers navigate the store
What attracts attention in-store
When shoppers make decisions and why
Which competitors a consumer considers
Which visual elements are ignored
Shopper research
Providing a seamless shopping experience
It can be difficult to understand why shoppers make certain decisions in-store, especially without understanding consumer attention. By exploring the attention patterns of your consumers while they shop, we empower you to make design decisions that enhance the customer journey and increase conversion.
Uncovering the moments that influence purchase
Eye tracking reveals the subtle shifts in attention and decision-making that shape how shoppers navigate, evaluate, and choose in real-world retail environments.
- 76%
of purchase decisions are made in-store
or on the spot, yet shopper attention
is rarely measured. - 68%
of marketing spend is wasted on
content that doesn’t get noticed. - 62%
of shopper insights rely on recall-based
surveys, which can be biased or incomplete.
Benefits of eye tracking
Eye tracking reveals what truly captures shopper attention, helping brands optimize layouts, packaging, and messaging to influence buying decisions more effectively.
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What can I do?
Optimize the shopping experience
Make important visual elements more attractive
Redesign distracting visual elements
Reimagine the shopping flow
Understand sales data on a deeper level
Increase conversion and basket size
Our products and services for shopper research
See more. Sell more.
Eye tracking lets you see through your consumers’ eyes, offering a unique perspective into what encourages them to convert. Use these insights to optimize the path to purchase, and make sure the product they purchase is yours. Our wearable eye trackers enhance shopper research by capturing real-time gaze data in natural retail environments, revealing exactly what draws attention, what’s ignored, and how decisions unfold.
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Tobii Insight
Our research consultancy service has the tools and resources to help you conduct a shopper research study and capture authentic data on the behavior of your consumers in real life environments. We offer a swift turnaround from insights to impact, acting as an agile research partner for every phase of the process. This is an ideal option for those hoping to conduct in-store studies and assess the impact of their retail design. Our team of experts will help guide your study so you can focus on the insights.
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Trusted by leading companies and brands
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Eye tracking as an implicit research method is just unique. With footage from the recordings, we can show brands and retailers the real customer experience and give them evidence if their measures perform or not.
Florian Reinhard
SENIOR RESEARCH MANAGER AT GIM RESEARCH
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Tobii helped us combine eye tracking with interviews, giving us insightful data that we could not get elsewhere.
Jessica Zander
Key Account Manager, Customer Department, HL Display Sweden
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The search for ‘why?
Your guide to understanding consumer behavior with eye tracking
How to better understand and influence the path-to-purchase
How you can improve ROI at every stage - whether it’s attracting attention, streamlining shopper reasoning, or influencing decision-making.
The ways you can stay ahead in the ever-changing, competitive world of retail...and much more.
Access hidden data
Much of a consumer’s motivation while shopping is implicit and can’t be reliably tracked without attention data. While traditional research data exposes only the tip of the iceberg, attention data uncovers what lies below the surface.
Watch the video to learn more.
Uncover the insights of consumer behavior
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Customer stories
Examining buyer behavior in a car showroom for Toyota
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
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Customer stories
Analyzing the visibility of Earth Corporation’s products at the shelf
Earth Corporation uses Tobii eye tracking to visualize the true intentions of consumers and deepen their consumer insights.
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Customer stories
Tobii wearable eye trackers used in a real-world retail environment
The Service Research Center (CTF) at Karlstad University used Tobii Pro wearable eye trackers in two different pilot studies regarding retail and consumer behavior.
Contact us
Our team are experienced in applying technology and research expertise for effective shopper insight studies.
Let’s talk about how your study might look.