I see Tobii eye tracking glasses as a huge step towards fast and reliable in-store attention testing with similar possibilities that Tobii X series gives in the lab environment.Dr. Poja Shams, Service Research Center, Karlstad University
Customer story
Karlstad University eye tracking study
Unilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.
Learn moreDownload the guide to find out how eye tracking reveals fundamental insights into your consumer's experience as well as the truths behind shopper reasoning.
Learn moreTobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
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