I see Tobii eye tracking glasses as a huge step towards fast and reliable in-store attention testing with similar possibilities that Tobii X series gives in the lab environment.Dr. Poja Shams, Service Research Center, Karlstad University
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Karlstad University eye tracking study
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The WISO-Research Lab at the University of Hamburg in Germany has equipped their lab with thirty eye trackers to better understand cognitive processes behind decision making when running their economic research.
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