We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.Rubén Martínez, head of SEAT’s Smart Quality department.
Customer story
How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel.
Learn moreDriving simulators provide a reproducible and low risk environment ideal for testing automotive technologies. We will discuss the advantages and challenges of using eye tracking devices in driving simulator studies and experiences with the renowned Tobii Pro Glasses 3.
Learn moreConducting shopper research in a car showroom is essential to help sellers optimize the in-store experience. Find out more about the Toyota showroom car-buying experience study.
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