We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.Rubén Martínez, head of SEAT’s Smart Quality department.
Customer story
How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel.
Learn moreIn this webinar we discuss the advantages and challenges of using eye tracking devices in driving simulator studies and experiences with Tobii Pro Glasses 3.
Learn moreToyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.
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