This is Tobii

This is Tobii

Global leader in eye tracking and pioneer of attention computing

We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future. Our journey began more than 20 years ago when we delivered the world’s first remote eye tracker. Since then, we’ve been on a mission to build technology that understands human attention and intent — what we call attention computing.

Machine learning, artificial intelligence, and advanced signal processing lie at the heart of what we do. We decode head and eye movements, translate microscopic gestures into accurate gaze signals, and generate insights to reveal what captures a person’s attention and interpret intent. No matter who, no matter where.

eye tracking

Our business

Tobii is a global company with offices located in Asia, Europe and North America, supported by a global network of resellers.

  • Founded in 2001

  • Over 600 employees (with one-third in R&D)

  • Revenue: SEK 578 million (2020)

  • Listed on Nasdaq Stockholm (TOBII) since 2015

  • Headquarters in Stockholm with 13 offices around the globe

  • 700 patents

Our solutions

Our solutions help you leverage eye tracking and the data brought to you by attention computing in research, development, and commercialization no matter what your industry.

Tobii Scientific research
Scientific research

Scientific research

Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.

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Tobii Consumer research and user experience
Consumer research and user experience

Consumer research and user experience

With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.

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Tobii Extended reality
Extended reality

Extended reality

Eye tracking acts as an application controller, a feedback mechanism, and a performance enhancer — delivering value for everyone in XR.

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Tobii Personal computing
Personal computing

Personal computing

Our technology detects user presence, attention, intent, and identity to enhance future worklife, bring more dimensions to the world’s biggest games, and improve educational outcomes across the globe.

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Doctors performing surgery
Healthcare technology

Healthcare technology

Eye tracking technology empowers quick and early diagnosis of potentially life altering diseases and helps in the long-term treatment of certain disorders and disabilities.

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Tobii Automotive solution
Automotive

Automotive

Solutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences.

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Our vision is a world where technology works in harmony with human behavior.

Inside the innovation of eye tracking 

Tobii Mission/Vison

Surgery

Eye tracking in healthcare

People gaming

Eye tracking and gaming

Woman driving a car

Eye tracking throughout the vehicle lifecycle

A deeper look into eye tracking 

Eye tracking is a sensor technology that decodes gaze. It is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology. One of the things that differentiates Tobii from other vendors is our dedication to delivering a solution that lives up to the everyone, everywhere, every device principle.

What is eye tracking

Attention computing

Removing the barriers between people and technology

Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention. It is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.

Attention computing