Scientific research
Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.
Learn moreWe are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future. Our journey began more than 20 years ago when we delivered the world’s first remote eye tracker. Since then, we’ve been on a mission to build technology that understands human attention and intent — what we call attention computing.
Machine learning, artificial intelligence, and advanced signal processing lie at the heart of what we do. We decode head and eye movements, translate microscopic gestures into accurate gaze signals, and generate insights to reveal what captures a person’s attention and interpret intent. No matter who, no matter where.
Tobii is a global company with offices located in Asia, Europe and North America, supported by a global network of resellers.
Founded in 2001
Over 600 employees (with one-third in R&D)
Revenue: SEK 616 million (2021)
Listed on Nasdaq Stockholm (TOBII) since 2015
Headquarters in Stockholm with 13 offices around the globe
835+ patents and applications
Our solutions help you leverage eye tracking and the data brought to you by attention computing in research, development, and commercialization no matter what your industry.
Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.
Learn moreWith eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.
Learn moreTransfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.
Learn moreEye tracking acts as an application controller, a feedback mechanism, and a performance enhancer — delivering value for everyone in XR.
Learn moreOur technology detects user presence, attention, intent, and identity to enhance future worklife, bring more dimensions to the world’s biggest games, and improve educational outcomes across the globe.
Learn moreEye tracking technology empowers quick and early diagnosis of potentially life altering diseases and helps in the long-term treatment of certain disorders and disabilities.
Learn moreSolutions for the vehicle lifecycle from research, UX/design and production to buyer and driver experiences.
Learn moreOur attention computing technology enables newly available actions in a range of games, providing an improved and immersive gaming experience.
Learn moreOur vision is a world where technology works in harmony with human behavior.
Eye tracking is a sensor technology that decodes gaze. It is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology. One of the things that differentiates Tobii from other vendors is our dedication to delivering a solution that lives up to the everyone, everywhere, every device principle.
Removing the barriers between people and technology
Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention. It is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.