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Cognitive and psychological research
Cognitive and psychological research
Academic research in psychology is a broad and dynamic field that encompasses the scientific study of the human mind and behavior.
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This is Tobii
We are a global leader in eye tracking and pioneer of attention computing, creating technology that understands human attention and intent.
For more than two decades, our technology has helped researchers understand human behavior and enabled companies to build products and experiences that work more naturally with people.
Pioneer of attention computing
Our journey began more than 20 years ago with the world's first remote eye tracker. Today, we develop technology that understands human attention and intent — what we call attention computing.
Eye tracking, artificial intelligence, machine learning, and advanced signal processing lie at the heart of what we do. Together, these technologies help us understand where people look, how they interact, and what captures their attention — opening new possibilities for research, products, and human-machine interaction.
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About usTobii at a glance
Headquartered in Stockholm, Tobii is a global technology company with teams and partners around the world.
Founded
in 2001
~ 500
Tobiians
Net sales
857 MSEK (2024)
Our global presence
16 countries
1,000+
Patents and applications
Discover attention computing
See how technology that understands human attention and intent can create new possibilities for research, products, and everyday experiences.
Our applicationsWhere Tobii technology makes a difference
Tobii technology helps organizations, researchers and institutes understand human attention, behavior, and interaction across a wide range of research and real-world applications.
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Human factors
Human factors
Human factors research is a multidisciplinary field that studies how humans interact with systems, products, tools, environments, or technologies.
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Consumer research and user experience
Consumer research and user experience
With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.
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Training and skills assessment
Training and skills assessment
Transfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.
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Medical research
Medical research
Medical researchers use eye tracking to explore biomarkers for impaired brain function, enabling new tools for diagnosis, rehabilitation, and treatment.
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Education research
Education research
Eye tracking data help researchers develop diagnostic tools and instruction material for innovative learning.
Our integrationsFrom innovation to integration
Tobii works with companies to bring eye tracking and attention computing into products and experiences, from screen-based applications and extended reality to automotive interior sensing.
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Integrations
Screen-based integrations solutions
Seamless eye tracking integration for your products. Whether you're creating software or hardware, Tobii provides flexible solutions designed to fit your needs.
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Extended reality
Extended reality
From wearables and smart glasses to mixed and virtual reality, Tobii’s system-on-chip eye tracking enables seamless interaction between users and their devices.
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Tobii Autosense
Tobii Autosense
Tobii Autosense brings the Tobii mission of harmonizing the connection between humans and machines – into the car. Our technology enables OEMs to build for tomorrow, pushing the boundaries of what’s possible, and achieve true in-cabin differentiation.
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"Our vision is a world where technology works in harmony with human behavior."
FoundationOur core expertise
Eye tracking is at the foundation of what we do. Attention computing builds on that foundation to help technology understand and respond to human attention and intent.
A deeper look into eye tracking
Eye tracking is a sensor technology that decodes gaze. It is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology. One of the things that differentiates Tobii from other vendors is our dedication to delivering a solution that lives up to the everyone, everywhere, every device principle.
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Attention computing
Removing the barriers between people and technology
Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention. It is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.
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Decades of eye tracking innovation
For more than two decades, Tobii has developed eye tracking technology for research, products, and real-world applications.
Discover what sets Tobii apart, from technology and research expertise to performance, flexibility, support, and a broad portfolio of eye tracking solutions.
Want to know more about Tobii?
Whether you’re curious about our company, our products, or how our technology is used, we’re here to help you find the information and people you need.