Tobii is the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future. Our journey began more than 20 years ago when we delivered the world’s first remote eye tracker. Since then, we’ve been on a mission to build technology that understands human attention and intent — what we call attention computing.
Discover how eye tracking and attention computing are used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.