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Report and papers
Using AI to close the literacy gap
Discover how Lexplore has systematized reading-assessment research findings in an AI solution with Tobii to translate gaze into reading skills.
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Tobii and artificial intelligence
AI is part of Tobii’s foundation. Machine learning, AI, and advanced sensor technologies shape many of our products. Eye tracking reveals human attention and intent. When paired with AI, it gives your solutions the contextual awareness they need to understand real-world situations with greater accuracy.
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We have invested more than 20 years in research and development within eye tracking. The same way eye tracking complements mouse and touch as an intuitive interaction method, it enhances AI by revealing what people notice, what they ignore, and their cognitive state.
Eye tracking gives AI a richer understanding of its surroundings and the person at the center. It identifies what matters in a scene by capturing attention patterns and intent through the eyes. It notices when someone is focused, distracted, drowsy or overwhelmed. This enables AI systems to respond with improved timing, greater precision, and a more nuanced understanding of human context.
AI that understands how students learn
Eye tracking adds the human insight that AI alone cannot access. In EdTech, it demonstrates how students interact with learning materials in real-time and helps AI recognize instances of rising focus, dropping engagement, or moments when support is needed. This creates more personal learning journeys, strengthens confidence among emerging readers, and ensures that every student has an equal chance to progress.
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Transform diagnosis with eye tracking and AI
Eye tracking gives healthcare innovators a direct window into cognitive and neurological function. When combined with AI, it turns small and often invisible eye movement patterns into meaningful clinical signals. These insights support earlier detection, more accurate diagnoses, and treatments tailored to each patient.
Medtech developers now use this knowledge to advance tools for Parkinson’s, visual disorders, vertigo, and mental health assessments. Clinicians gain faster decision support and patients benefit from clearer and more confident care paths.
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See how innovators use eye tracking today
Explore real examples of how organizations leverage eye tracking insights to build new products and improve care, learning, and human-centered solutions. Their stories show how eye tracking drives measurable results in the world of AI-powered innovation.
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Customer stories
Stardots and the future of objective mental health diagnosis
Swedish startup Stardots is refining the diagnosis process for psychological illnesses with Psilmi™, a new platform that uses eye tracking to assess mental health.
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Customer stories
Revolutionizing vertigo diagnostics and treatment with eye tracking and VR
NeuroEars is pioneering advanced digital diagnostic and therapeutic treatment for neurotological disease, utilizing the power of eye tracking in VR.
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Customer stories
Eye tracking drives innovation in healthcare: NovaSight
NovaSight's innovative technology uses Tobii eye tracking to help assess the condition and treat it by watching your favorite movie.
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Customer stories
Accurate and early detection of Parkinson’s — RightEye and Tobii eye tracking
Learn how RightEye can help with accurate and early detection of Parkinson's using Tobii eye tracking.
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Customer stories
EarliPoint Health brings earlier autism diagnosis with Tobii eye tracking
EarliPoint Health and Tobii is a powerful example of how eye tracking enables innovation, starting with early research in the lab and evolving into real-world applications that help children and families every day.
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Customer stories
Measuring cognitive load in VR — the power of three
We share insights on how the power of 3 — know-how, VR, and eye tracking — has enabled SOMAREALITY to build a robust solution for calculating neurological insights.
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blog
Transforming autism social skills training with eye tracking
In the ever-evolving field of autism therapy, eye tracking technology is making a profound impact on how children engage and learn. Discover how BioStream Technologies is one of the pioneers driving this revolution.
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blog
The secret to transforming vision therapy?
With Tobii eye tracking, Optics Trainer makes vision therapy feel more like levelling up in a video game, turning routine exercises into something patients want to do.