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What is eye tracking?

アテンション コンピューティングとは

什么是注意力计算？

Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention.

Removing the barriers between people and technology

Attention computing is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.

To understand each other, we rely on our senses to gather information, and our brains to process it. For technology to reach similar levels of understanding, it too needs to gather and process data rapidly. And this is what attention computing is about, the collection and processing of signals generated by motion, audio, and visual sensors, using deep learning to create valuable insights.

Enabling technology to understand people is a significant challenge, but the rewards of a better future are far-reaching. And we are only getting started!

Uncover new therapies and diagnostics

Enable handsfree interaction

Generate safety warnings and prevent injury

Early identification of cognitive issues

Enable advanced skills transfer

Digital transformation

What you can do with attention computing insights

Learn more on how eye tracking and attention computing are used in a variety field of uses.

Our solutions

Attention computing enables machines and devices to understand people. It is the next gen of HCI leveraging sounds, gestures, and movement. 

tobii-attention-computing.jpg

Attention computing enables machines and devices to understand people. It is next-gen HCI — intuitive communication with sounds, gestures, and movement.

Attention computing — next-gen intuitive communication  

为何选择Tobii的方案

 Tobiiが選ばれる理由

To help build a world where technology works in harmony with people.

We bring you two decades of solution innovation

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We collaborate with diverse partners and industries, including large-scale manufacturers and highly regulated sectors such as healthcare and medical. 

We work closely with major chipset makers, universities, independent software vendors, and consumer electronics manufacturers — where volume production is critical. We work with niche players in the gaming industry, startups, and innovators in medical technology — where highly-granular data is called for. Our collaborations encompass hardware integration as well as professional services for application development — and everything in between — so that we continuously push the boundaries of our solutions in all directions.

Commercial partnerships 

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For the past two decades, we have built competence in the field of vision science, particularly in the way the eye behaves, its anatomy, and geometry — leveraging that know-how in our algorithms. 

Today, we own a world-leading eye tracking patent portfolio and eye-image database, leveraging advanced sensor processing and machine learning to decode human attention. We have honed our unique competence in camera solutions to deliver custom-built sensors that are optimal for accurate head and eye tracking. And with performance in mind, we designed the Tobii EyeChip™ to perform all digital-signal and image processing locally — a unique approach that supports computational offloading as well as lean data transport and advanced power schemes. Our technology leadership has led to the establishment of eye tracking as a control and input mechanism for consumer electronic devices and one of the most sought-after capabilities in, for example, VR headsets.  
	

Technology leadership

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We offer commercial peripherals, PCBs for device and headset integration, customized solutions, wearables, assistive devices, and research units — all developed on the same technological platform that delivers accurate real-time data for the widest range of people and conditions. Our broad portfolio delivers the desired performance levels and form factors for each use case. 

Broad portfolio

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Sensor-generated biometric data can reveal a lot about a person — their reactions to stimuli or how they are feeling, it can even help diagnose certain medical conditions. 

To uphold the privacy and integrity of our users, our hardware technology uses real-time image processing to calculate just the necessary data points, which are streamed directly to the client application. Furthermore, we require applications that leverage our technology to inform users if their data is stored or if it is transferred to another system. By ensuring the transparent handling of eye tracking data, we uphold user privacy and integrity. 


Data transparency

Reach out to us — we are happy to help!



For more details

Take a look at our story from the beginning, the milestones we have passed, our people, our technology, and the change we enable.

Two decades of solution innovation

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We help build a world where technology works in harmony with people. We have two decades of helping our customers turn innovation into commercial solutions.

Why choose Tobii? | 2 decades of innovation solutions - Tobii

Why choose Tobii? 

认证

認証

At Tobii, we pride ourselves on our ISO certifications. We are honored to hold the ISO standard certificates for organizational Quality Management Systems (ISO9001), our Environmental Management Systems (ISO14001) as well as for our Information Security Management Systems (ISO27001).

Awarded certificates

Our certifications

At Tobii, we pride ourselves on our awarded certifications. We are honored to hold the following ISO certificates: ISO9001, ISO14001 and ISO27001. Find out more about our certificates.

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At Tobii, we pride ourselves on our awarded certifications. We have been awarded the following ISO certificates: ISO9001, ISO14001 and ISO27001.

We hold ISO9001, ISO14001, ISO27001 certifications

培训与技能评估 

技能/技術伝承・製造DX

Whatever your industry, passing skills from your skilled employees to new staff is essential for maintaining standards. Tacit knowledge is hard to articulate in standard training processes, but eye tracking helps capture this information in a way that is easy to transfer. Efficient skills transfer enables improved productivity, processes, quality and safety.

Maintaining skills and standards across the workforce 

Related products

Transfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.   

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Our solutions provide businesses with a deep understanding of attention and visual patterns. Empowering them to train employees and assess worker skills. 

Use eye tracking to improve training and skills assessment 

消费者与用户体验研究 

消費者行動とUX評価

Everyone wants to know how their consumers truly think and feel. With eye tracking, you can see through their eyes. Whether you want to visualize the impact of your shopper journey, packaging design, advertising, or user experience, attention data is unbiased and empowers you to attract more customers.

Helping you see through the eyes of the consumer 

toyota

Unilever

P & G

Ipsos

Oriflame

Clear Channel

Trusted by

Tobias Graaf Bjöersdorff

Jeroen van der Kallen

Jonas Yden

Testimonials

With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.

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Tobii-Consumer-research-UX

Eye tracking allows you to see things from the consumer's perspective. With these insights you can optimize the customer journey, your products and UX. 

Use eye tracking to see through your customers’ eyes 

Consumer research and user experience 

学術研究

科学研究

Over the past two decades, the application of eye tracking has broadened significantly due in part to Tobii's continued R&D in the field of non-invasive eye tracking solutions.  Since the data eye tracking generates can be used to deepen insights into human behavior and cognitive processes, the technology applies to a wide range of research domains.

Research domains

The study of eye movements provides researchers from a wide variety of fields with insights into human behavior.

The role of eye tracking in scientific research

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Researchers choose Tobii because of our innovative eye tracking solutions and our commitment to the needs of the scientific community. Our high-quality solutions are easy to set up and always deliver trustworthy data.

You can rely on us throughout your journey. From the research question and every step of the way as you acquire funding, collect data, analyze, and publish. Our software is designed to facilitate good experimental practice and our experts can help you choose the best set up for your research question. We can help you with your grant proposal to secure funding. We strive to enable you to combine measurements from a range of complementary sensors.

Choosing Tobii — a partner for successful research

Trusted by thousands of universities and research institutes around the globe — including 99 of the world’s top 100 universities. More than 10,000 research publications reference Tobii.

Serving the community for more than two decades

Kyoto University

Toronto University

Princeton University

Cambridge University

University of Sydney

Harvard University

Melbourne University

Hong Kong University

Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.

Enabling success

Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.

Tobii Discover

Discover more about Tobii

Certifications

Why choose Tobii?

What is attention computing?