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Built for reliable research
Eye tracking technology designed to deliver consistent, high-quality gaze data across diverse participants, research methods, and study environments
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Why choose Tobii
Eye tracking technology you can trust — backed by decades of expertise
From scientific research to products used at scale, organizations around the world rely on Tobii to understand human attention and build technology that works more naturally with people.
Tobii at a glance
✔ 20+ years of eye tracking innovation.
✔ 15,000+ scientific publications featuring Tobii eye tracking.
✔ 99 of the world's top 100 universities use Tobii technology.
✔ Trusted by leading global organizations across industries to understand human behavior, improve experiences, and develop new technologies.
✔ Research to real-world deployment technology built for academia, industry and integration.
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Decades of eye tracking innovation
Tobii has been advancing the science and technology of eye tracking — developing solutions that help researchers understand human behavior and enable products to respond more naturally to people.
That experience reaches across hardware, algorithms, software, research methodology, and large-scale integration. It means we understand not only how to measure gaze, but what it takes to make eye tracking work reliably across people, environments, applications, and products.
When you choose Tobii, you're choosing more than an eye tracker. You're choosing the expertise behind it.
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Technology designed for the real world
Built to perform beyond controlled environments, Tobii eye tracking technology delivers reliable data across diverse participants, settings, and real-world applications.
Inclusive by design
Built to work across a broad and diverse population, helping you capture data from more of the people who matter to your research or application.
Robust performance
Designed to perform across different users, environments and lighting conditions.
Flexible by nature
From research systems and wearables to embedded technology, our eye tracking platform supports a wide range of applications and form factors.
Built around standards
Designed to make integration easier and help eye tracking work within broader technology ecosystems.
Designed to scale
Our technology spans specialist research applications through to high-volume integration.
Built on a common technology foundation
Knowledge gained across applications contributes to continuous development throughout our technology portfolio.
Why researchers choose Tobii
From planning a study to interpreting the results, Tobii combines eye tracking technology, software, expertise, and support to help researchers conduct high-quality research with confidence.
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Tools for the research workflow
Combine eye tracking hardware with software for study design, recording, visualization, analysis, and data export.
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Expertise beyond the technology
Access training, research resources, methodological guidance, and support from people with deep eye tracking expertise.
A partner from idea to implementation
Bringing eye tracking into a product takes more than technology. It takes experience in integration, optimization, development, and deployment.
Tobii works with organizations ranging from startups and research institutions to global manufacturers and companies in highly regulated industries. Our partnerships can span hardware integration, application development, customization and professional services.
Whether you're exploring a new concept or preparing for volume production, our teams work alongside yours to help turn eye tracking into a solution that works in practice.
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Technical expertise
Work with specialists in eye tracking, optics, sensors, algorithms and integration.
Flexible collaboration
Engage Tobii at the level your project requires, from technology to customized development.
Experience at scale
Benefit from experience across research systems, consumer electronics and volume deployments.
Leading the evolution of eye tracking technology
Eye tracking is a multidisciplinary challenge. It requires expertise in vision science, optics, sensors, algorithms, machine learning and human behavior — and Tobii has spent decades developing that expertise.
Our technology is supported by an extensive eye tracking patent portfolio and knowledge built from eye images, real-world applications, and continuous research and development.
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Algorithms built around human vision
Our knowledge of eye anatomy, geometry, and behavior informs the algorithms that turn sensor data into reliable gaze information.
Hardware and software developed together
Expertise across cameras, sensors, processing and algorithms allows us to optimize the complete eye tracking system rather than treating each component in isolation.
Innovation that reaches real products
Our technology has helped establish eye tracking as both a research methodology and an input technology in areas ranging from consumer devices to XR.
One eye tracking foundation. Many ways to use it.
Eye tracking requirements change with the application. A controlled research study, a real-world behavioral study, a headset and a mass-produced device don't need the same form factor or performance profile.
Tobii's portfolio spans research eye trackers, wearable systems, software, components and integration technologies — giving organizations the flexibility to choose an approach suited to their application while benefiting from a common foundation of eye tracking expertise.
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Screen-based research
Precise eye tracking for controlled studies and a wide range of research setups.
Wearable eye tracking
Capture visual attention as people interact naturally in real-world environments.
Software & analysis
Design studies, record eye tracking data, visualize behavior, and analyze results.
XR & integration
Bring eye tracking into headsets, devices, and new technology experiences.
Consumer applications
Eye tracking technology designed for integration into products and experiences at scale.
What should you look for in an eye tracking partner?
Eye tracking systems can differ significantly in performance, flexibility, and the support surrounding them. When evaluating a solution, consider more than a single specification.
1. Proven performance
Can you understand how the technology performs?
Look for clearly documented measures such as accuracy, precision, data loss, and tracking robustness — together with information about how those results were measured. This makes it easier to assess whether performance is relevant to your intended use.
2. Robust tracking
Will it work for the people and environments you need to study?
Consider how the eye tracker performs across different participants, head positions, lighting conditions, viewing distances, and study environments. The conditions that matter will depend on how and where you intend to use eye tracking.
3. Access to your data
Will you have the data you need?
Look at what gaze and eye data you can access, how it can be exported, and whether you can work with it in your own analysis tools and workflows. This becomes particularly important for advanced and custom research.
4. A complete ecosystem
Can the technology support your workflow?
The eye tracker is only one part of a study. Consider the software available for recording and analysis, compatibility with other research tools, integrations, APIs, and options for different research setups.
5. Expertise and support
Will you have help when you need it?
Look beyond troubleshooting. Training, technical support, methodological resources, documentation, and access to eye tracking expertise can all help you get more from the technology over time.
6. Flexibility for the future
Can the technology grow with your needs?
Your requirements may change. Consider whether the provider can support different eye tracking setups, more advanced methodologies, integration with other technologies, or deployment into products and applications.
Tobii brings together eye tracking technology, software, research expertise, training, and support to help customers choose and use the right solution for their needs.
The Tobii Story
Take a look at our story from the beginning, the milestones we have passed, our people, our technology, and the change we enable.
Explore the world of eye tracking
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What is eye tracking?
Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head, typically using specialized sensors or cameras.
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What is attention computing?
Attention computing is an ecosystem of sensor technologies that interpret our conscious and subconscious behavior through how we move, where we look, and what captures our attention.
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company
Tobii and artificial intelligence
For over 20 years, Tobii has been at the forefront of eye tracking innovation. Our R&D efforts have driven breakthroughs in machine learning, AI, and advanced sensors — creating products that redefine how we understand human behavior.
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Eye tracking guide
Learn the essentials of eye tracking, including how eye trackers work, what gaze data can reveal, different types of eye trackers, research applications, and eye tracking data analytics.
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Resource center
Data quality
We have developed a test method to make it possible to compare different eye tracking systems. Repeat the tests by using the test specifications and judge the quality of the products yourself.
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Get started with eye tracking
New to eye tracking? Learn how eye tracking works, how to choose and set up an eye tracker, collect reliable gaze data, and find Tobii training and support.
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Learn and support
Research digest
The research digest curates the most relevant new studies by research field, so you can keep pace with the latest insights and trends at a glance. Dive deeper anytime in our full publication library.
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Report and papers
The all-in-one guide to choosing the right eye tracker for your research
This guide will walk you through the questions that are important to consider when evaluating a new eye tracking system, to help you choose the right eye tracker for your research.
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blog
How eye tracking works and why it matters
We break down how eye tracking technology actually works, from the sensors that detect eye position to the algorithms that interpret gaze behavior.
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blog
Beginner’s guide to eye tracking: Expert tips you need to know
Learn how to avoid common eye tracking research pitfalls and improve your work with practical advice, as Dr Tim Holmes shares eye tracking tips from years of experience.
Let's find the right approach
Whether you're planning a research study, integrating eye tracking into a product, or exploring what's possible, our experts can help you find the right way forward.