Uncover new therapies and diagnostics
By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.
Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention.
Attention computing is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.
To understand each other, we rely on our senses to gather information, and our brains to process it. For technology to reach similar levels of understanding, it too needs to gather and process data rapidly. And this is what attention computing is about, the collection and processing of signals generated by motion, audio, and visual sensors, using deep learning to create valuable insights.
Enabling technology to understand people is a significant challenge, but the rewards of a better future are far-reaching. And we are only getting started!
By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.
Using tiny head and eye movements and other gestures to, for example, pan, scroll, and select items on a screen, open and close doors, or select keys on a logical keyboard.
By detecting when a person is, for example, too close to dangerous machinery, falling asleep at the wheel, or carrying out life-threatening tasks while impaired or experiencing very high levels of stress or cognitive load.
By capturing movement patterns that indicate the presence of neurological diseases and conditions, traumatic brain injury, or attention deficit.
By leveraging 3D modeling and visualization techniques to show exactly how an expert carries out a task, helping the trainee to learn and the mentor to understand where improvement is needed.
By creating immersive digital experiences that replace time consuming manual processes, freeing up valuable expertise and enabling equity and democratization in services such as healthcare and education.
Learn more on how eye tracking and attention computing are used in a variety field of uses.
Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.
Learn moreWith eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.
Learn moreTransfer skills from experts to new recruits and systematically shape operating procedures for improved safety and efficiency.
Learn moreOur attention computing technology enables newly available actions in a range of games, providing an improved and immersive gaming experience.
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