What is attention computing?

Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention.

Removing the barriers between people and technology

Attention computing is a part of the next generation of human-computer interaction, which today relies on keyboards, mice, and touchscreens but is shifting toward intuitive communication using sounds, gestures, and movement.

Enabling technology to understand people is a significant challenge, but the rewards of a better future are far-reaching. And we are only getting started!

To understand each other, we rely on our senses to gather information, and our brains to process it. For technology to reach similar levels of understanding, it too needs to gather and process data rapidly. And this is what attention computing is about, the collection and processing of signals generated by motion, audio, and visual sensors, using deep learning to create valuable insights.

What you can do with attention computing insights

Uncover new therapies and diagnostics

By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.

Enable handsfree interaction

Using tiny head and eye movements and other gestures to, for example, pan, scroll, and select items on a screen, open and close doors, or select keys on a logical keyboard.

Generate safety warnings and prevent injury

By detecting when a person is, for example, too close to dangerous machinery, falling asleep at the wheel, or carrying out life-threatening tasks while impaired or experiencing very high levels of stress or cognitive load.

Early identification of cognitive issues

By capturing movement patterns that indicate the presence of neurological diseases and conditions, traumatic brain injury, or attention deficit.

Enable advanced skills transfer

By leveraging 3D modeling and visualization techniques to show exactly how an expert carries out a task, helping the trainee to learn and the mentor to understand where improvement is needed.

Person doing a quality check in an automotive factory

Digital transformation

By creating immersive digital experiences that replace time consuming manual processes, freeing up valuable expertise and enabling equity and democratization in services such as healthcare and education.

Our solutions

Learn more on how eye tracking and attention computing are used in a variety field of uses.

Scientific research

Eye tracking decodes a person’s behavior into insights, enabling researchers in a wide variety of fields to discover and publish new findings.

Consumer research and user experience

With eye tracking, you can visualize the impact of your shopper journey, packaging design, advertising, or user experience, empowering you to attract more customers.