What can I learn?
- How users experience your product
- What your users struggle with
- What engages users for long periods
- What creates confusion
- What gets ignored
- How users make decisions
UX research
Humanizing your user experience with eye tracking
Humanizing your UX design means seeing through the eyes of your consumer and feeling what they feel. By measuring attention and intent you access implicit insights that often go unnoticed, allowing you to create products and services that people love to use.
Access hidden data
Consumers want every interaction with you to be smooth and swift, but human centered design requires unique behavioral data. By measuring attention, previously hidden insights become clear and you can optimize websites, apps, and games, as well as navigation in public spaces.
No more guesswork
Eye tracking allows you to visualize the areas of the human machine interface that block intuitive behavior, in industrial and automotive settings. By seeing where users look, you can identify areas of hesitation, frustration, as well as flow. Deep and reliable data allows you to make design decisions that you know will pay off for your interface and your user experience.
Driver experience solution
Designing the ideal driving environment means understanding the person behind the wheel. Eye tracking delivers previously hidden insights that allow you to make driver-centric design decisions.
Your research toolbox
By relying solely on traditional research methodologies like interview and observation, you only access what the user can articulate. Eye tracking compliments other methods in your research toolbox, offering a human-centric and detailed understanding of your user’s behavior in context. Combining data on both known and subconscious behavior paints you a holistic picture of your user.
What can I do?
- Share video documentation of real user behavior
- Optimize the design of important features
- Design based on objectively captured behavior
- Validate design performance with real data
Insights your way
Tobii Pro Glasses 3
Our flagship wearable eye tracker lets you take the next step into human-centric exploration by experiencing situations from the user perspective. The unobtrusive design gives users the freedom to move and interact naturally in any environment. Capture how users interact with your product or service on a detailed level by recording gaze patterns and audio. You can also combine the data with other biometric measurements.
Tobii Insight
Our research consultancy service has the tools and resources to help you conduct a UX research study and capture authentic data on the behavior of your users. We offer a swift turnaround from insights to impact, acting as an agile research partner for every phase of the process.
Contact us
Our team are experienced in applying technology and research expertise for effective UX research studies. Let’s talk about how your study might look.
Testimonials
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
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User testing with eye tracking goes mobile
Using visual attention data to inform product design is a valuable tool. Learn how to perform UX studies of web pages and apps on mobile phones.
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Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
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