:quality(80))
UX research solutions
See how users navigate and interact with digital content
UX research helps teams understand how users navigate interfaces, interact with content, and complete tasks in digital products. Eye tracking reveals user attention, behavior, and intent, uncovering insights that improve usability and help teams design better digital experiences.
Illuminating the insights that shape interaction
Eye tracking reveals the subtle shifts in attention and navigation that define how users experience, understand, and engage with digital interfaces.
- 74%
of users abandon websites or
apps due to poor navigation
or unclear interfaces. - 68%
of UX decisions are based on assumptions or indirect feedback.
- 62%
of digital products fail to
meet user expectations due to
overlooked design flaws.
What is UX research?
UX research, or user experience research, is the process of studying how people interact with websites, apps, and digital products. It helps teams understand user behavior, identify usability issues, and improve the overall user experience.
UX researchers use methods such as usability testing, eye tracking, interviews, and behavioral analytics to understand how users navigate interfaces and complete tasks.
Benefits of eye tracking in usability testing
Eye tracking in UX research reveals how users actually see and interact with interfaces, helping teams uncover usability issues and optimize digital experiences.
Measure user attention
Eye tracking data shows what users notice first and what they ignore in interfaces.
Identify usability issues
Eye tracking reveals where users struggle or hesitate during tasks.
Improve interface design
UX research insights help teams optimize layout, navigation, and visual hierarchy.
Optimize user journeys
Understand how users move through websites and apps.
Validate design decisions
Test design concepts with real users before launch.
Our products and services for UX research
Trusted by the top companies and brands
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
:quality(80)){kind=logo}
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
:quality(80)){kind=logo}
This eye tracking PoC gave us a data-driven view of issues that were previously vague. It was exciting to use this new technology, and we see great potential for improving UI/UX across the entire Dai-ichi Life Group.
Aki Matsuura
Chief Section Manager of the DX Design Planning Group, Dai-ichi Life Technocross
:quality(80))
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
:quality(80)){kind=logo}
We use a range of tools… and now eye tracking is a huge complement to these. It answers a lot of questions which come up from the other testing methods and even highlights some questions we weren’t aware of.
UX Lead at Avanza
Since we integrated eye tracking into our method mix, we have become much more accurate and efficient in illustrating user experiences and proving usability problems.
Tim Bosenick
GFK Sirvaluse consulting
This eye tracking PoC gave us a data-driven view of issues that were previously vague. It was exciting to use this new technology, and we see great potential for improving UI/UX across the entire Dai-ichi Life Group.
Aki Matsuura
Chief Section Manager of the DX Design Planning Group, Dai-ichi Life Technocross
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
Uncover the insights of usability studies
:quality(80))
:quality(80)){kind=logo}
“With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
How Heathrow Airport used eye tracking to improve wayfinding in Terminal 5
:quality(80))
:quality(80)){kind=logo}
:quality(80))
:quality(80))
:quality(80))
:quality(80)){kind=logo}
:quality(80))
No more guesswork
Eye tracking allows you to visualize the areas of the human machine interface that block intuitive behavior, in industrial and automotive settings. By seeing where users look, you can identify areas of hesitation, frustration, as well as flow. Deep and reliable data allows you to make design decisions that you know will pay off for your interface and your user experience.
:quality(80))
:quality(80))
Evaluating and building trust in AI experiences with eye tracking
This guide shows how eye tracking helps teams understand what users notice, how they process information, and where uncertainty appears in AI experiences.
Frequently asked questions about user experience research
Contact us
Our team are experienced in applying technology and research expertise for effective UX research studies.
Let’s discuss your usability study needs.