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Traditional UX research methods
- Task‑completion focused testing
Evaluates whether users succeed, fail, or abandon tasks without showing how they visually navigated the interface.
- Think‑aloud dependency
Relies on users verbalizing their thoughts, which can interrupt natural interaction.
- Click and interaction logs
Captures actions such as clicks and scrolls, but not what users considered before acting.
- Assumed content visibility
Designers assume key elements were seen because they were present on screen.
- Late discovery of usability issues
Problems often surface only after usability sessions are reviewed.
- Limited insight into cognitive load
Hard to tell when users are scanning, searching, or overwhelmed.
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