- Research and reports
Research and reports
An example report of eye tracking insights for UX research
Eye tracking helps experts in user experience visualize how people experience their products and services. Attention data goes beyond surface-level observation, shining a light on user thought processes, subconscious behaviors, and visual scanning patterns.
In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.
How eye tracking illuminates areas of interest
How understanding a user’s viewing order helps you improve navigation and flow
How to measure the noticeability of certain elements and features
How data and insights are presented in a typical UX study report
Please fill out the form to download the sample report.