Tobii UX research report

Research and reports

Empowering UX design with attention data 

An example report of eye tracking insights for UX research

Resource Details

  • Written by

    Tobii

  • Read time

    8 min

About the report

Want to see what the results of an eye tracking UX study look like?  

Eye tracking helps experts in user experience visualize how people experience their products and services. Attention data goes beyond surface-level observation, shining a light on user thought processes, subconscious behaviors, and visual scanning patterns.  

In this sample report, you’ll see data and insights from a range of UX studies focusing on mobile app design, web design, prototype testing, and in-store navigation.  

You’ll learn: 

  • How eye tracking illuminates areas of interest  

  • How understanding a user’s viewing order helps you improve navigation and flow 

  • How to measure the noticeability of certain elements and features 

  • How data and insights are presented in a typical UX study report 

Download the report

Resource Details

  • Written by

    Tobii

  • Read time

    8 min

Download the report

Please fill out the form to download the sample report.