An eye tracking study on advertising effectiveness
November 19, 2020
The British destination media owner Limited space commissioned an eye-tracking study amongst retail visitors, aiming to map the behavior of their audiences and to quantify the effectiveness of their innovative advertising formats in the retail space. In this webinar, we look back at the joint project. You will learn how to successfully conduct advertising research in an authentic real-world setting, which insights to expect and how these insights can influence business decisions.
Researcher at Tobii
Marketing & Brand Manager at Limited Space
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In order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.Learn more