Advertisment displayed on the doors of an elevator in a shopping mall

Webinar

Winning attention with out-of-home advertising

An eye tracking study on advertising effectiveness

Resource Details

  • November 19, 2020

  • 30 min

  • English

  • Free

Webinar information

The British destination media owner Limited space commissioned an eye-tracking study amongst retail visitors, aiming to map the behavior of their audiences and to quantify the effectiveness of their innovative advertising formats in the retail space. In this webinar, we look back at the joint project. You will learn how to successfully conduct advertising research in an authentic real-world setting, which insights to expect and how these insights can influence business decisions.

Resource Details

  • November 19, 2020

  • 30 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software
    • Consulting services
    • Eye trackers

    Tagged solutions

    • Consumer research and user experience

Speakers

Related content

People looking at ads in out-of-home media research
Customer stories

Out-Of-Home ads on track for success

Advertisers are becoming increasingly sophisticated in their demands for ROI, instantaneity, recall and accuracy. These drivers are making media research critical for the evaluation of audience behaviors to facilitate the development of targeted advertising campaigns.

Learn more
Tobii Pro Glasses 3 - man looking at subway ads
Customer stories

Subway advertising tested with eye tracking

Public transport systems are a popular location for out-of-home advertising, they provide a captive audience for advertising messages as people wait for their train or bus, but they also compete with other messages relating to wayfinding and transit information.

Learn more