Resource type
- Webinar
Webinar
An eye tracking study on advertising effectiveness
Event host
Researcher at Tobii
Marketing & Brand Manager at Limited Space
Advertisers are becoming increasingly sophisticated in their demands for ROI, instantaneity, recall and accuracy. These drivers are making media research critical for the evaluation of audience behaviors to facilitate the development of targeted advertising campaigns.
Learn morePublic transport systems are a popular location for out-of-home advertising, they provide a captive audience for advertising messages as people wait for their train or bus, but they also compete with other messages relating to wayfinding and transit information.
Learn moreIn order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
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