Limited Space - out of home advertising

Webinar

Winning attention with out-of-home advertising

An eye tracking study on advertising effectiveness

Resource Details

  • November 19, 2020

  • 30 min

  • English

  • Free

Webinar information

The British destination media owner Limited space commissioned an eye-tracking study amongst retail visitors, aiming to map the behavior of their audiences and to quantify the effectiveness of their innovative advertising formats in the retail space. In this webinar, we look back at the joint project. You will learn how to successfully conduct advertising research in an authentic real-world setting, which insights to expect and how these insights can influence business decisions.

Resource Details

  • November 19, 2020

  • 30 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software
    • Consulting services
    • Eye trackers

    Tagged solutions

    • Consumer research and user experience

Speakers

  • Tobii Event no speaker image

    Alice Hitchcock

    Event host

    Researcher at Tobii

  • Tobii Event no speaker image

    Samuel Maskell

    Marketing & Brand Manager at Limited Space

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