Resource type
- Webinar
Webinar
Winning attention with out-of-home advertising
An eye tracking study on advertising effectiveness
Resource Details
November 19, 2020
30 min
English
Free
Webinar information
The British destination media owner Limited space commissioned an eye-tracking study amongst retail visitors, aiming to map the behavior of their audiences and to quantify the effectiveness of their innovative advertising formats in the retail space. In this webinar, we look back at the joint project. You will learn how to successfully conduct advertising research in an authentic real-world setting, which insights to expect and how these insights can influence business decisions.
Resource Details
November 19, 2020
30 min
English
Free
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Speakers
Alice Hitchcock
Event host
Researcher at Tobii
Samuel Maskell
Marketing & Brand Manager at Limited Space
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