Tobii eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.Kristina Norman, Head of Analytics, Clear Channel
Customer story
In order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
Learn moreTobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
Learn moreThe challenge of online advertising is getting people to engage with your ad. Measure noticeability, engagement, and emotional impact with eye tracking.
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