Webinar
Optimizing attention to advertisements with eye tracking
Resource Details
February 8,2021
15 min
English
Free
Webinar information
Views, clicks, and impressions only paint a partial picture when it comes to ad effectiveness. Eye tracking delivers accurate and unbiased insights into how consumers truly interact with your advertisements across platforms. In this webinar we will share how eye tracking can be used to optimize your advertising across all mediums according to your research goals, introduce our all-new mobile testing capability with Sticky by Tobii, and showcase examples of how clients like P&G, Schibsted and Dentsu Data Labs have used eye tracking for their media optimization goals.
Resource Details
February 8,2021
15 min
English
Free
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Speakers
Mike Bartels
Senior Director of Enterprise, Tobii
Mike Bartels is the Senior Director of Enterprise. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.
Magnus Linde
Marketing Research Specialist, Implicit House
Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii.
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