man looking at a mobile


Optimizing attention to advertisements with eye tracking

Resource Details

  • February 8,2021

  • 15 min

  • English

  • Free

Webinar information

Views, clicks, and impressions only paint a partial picture when it comes to ad effectiveness. Eye tracking delivers accurate and unbiased insights into how consumers truly interact with your advertisements across platforms. In this webinar we will share how eye tracking can be used to optimize your advertising across all mediums according to your research goals, introduce our all-new mobile testing capability with Sticky by Tobii, and showcase examples of how clients like P&G, Schibsted and Dentsu Data Labs have used eye tracking for their media optimization goals.

Watch the webinar

Resource Details

  • February 8,2021

  • 15 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software

    Tagged solutions

    • Consumer research and user experience

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Fill out the form to watch the webinar.


  • Mike Bartels

    Mike Bartels

    Senior Director of Enterprise, Tobii

    Mike Bartels is the Senior Director of Enterprise. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.

  • Magnus Linde - Tobii Pro Event Speaker

    Magnus Linde

    Marketing Research Specialist, Implicit House

    Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii.

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