Views, clicks, and impressions only paint a partial picture when it comes to ad effectiveness. Eye tracking delivers accurate and unbiased insights into how consumers truly interact with your advertisements across platforms. In this webinar we will share how eye tracking can be used to optimize your advertising across all mediums according to your research goals, introduce our all-new mobile testing capability with Sticky by Tobii, and showcase examples of how clients like P&G, Schibsted and Dentsu Data Labs have used eye tracking for their media optimization goals.
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Senior Director of Enterprise, Tobii
Mike Bartels is the Senior Director of Enterprise. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.
Marketing Research Specialist, Implicit House
Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii.
In this panel discussion, experts from advertising research, media and ad tech explore how implicit insights on attention and emotion can help advertisers to improve creatives and media planning, and why this is important in todays advertising landscape.
Tobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
The challenge of online advertising is getting people to engage with your ad. Measure noticeability, engagement, and emotional impact with eye tracking.