man looking at a mobile

Webinar

Optimizing attention to advertisements with eye tracking

Resource Details

  • February 8,2021

  • 15 min

  • English

  • Free

Webinar information

Views, clicks, and impressions only paint a partial picture when it comes to ad effectiveness. Eye tracking delivers accurate and unbiased insights into how consumers truly interact with your advertisements across platforms. In this webinar we will share how eye tracking can be used to optimize your advertising across all mediums according to your research goals, introduce our all-new mobile testing capability with Sticky by Tobii, and showcase examples of how clients like P&G, Schibsted and Dentsu Data Labs have used eye tracking for their media optimization goals.

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Resource Details

  • February 8,2021

  • 15 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software

    Tagged solutions

    • Consumer research and user experience

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Tobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.

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