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Creative & context testing
Test any type of creative such as product shots, banners, videos, or commercials, either in isolation or place them into realistic layouts and simulate real-world placement.
Tobii Sticky
Understand what captures consumer attention
Market research platform with online eye tracking
Tobii Sticky is a webcam-based user testing platform that shows where people look, what they miss, and how they interact with your content. Test ads, packaging, and UX design with real behavior data.
Used by global brands to test and improve customer experiences
Online eye tracking for real user behavior
Understand how people interact with your content beyond what they say. Tobii Sticky uses webcam-based eye tracking to capture visual attention and reveal how users engage with ads, websites, packaging, and video.
Run studies remotely, collect data at scale, and uncover insights that traditional surveys and interviews miss.
Pre-launch testing
Test what matters before you launch
Validate your ideas with real user behavior before they go live. See what works, what doesn’t, and where to improve.
Ads and creative
See what captures attention, what gets ignored, and how users process your message.
Websites and UX
Identify missed calls-to-action, navigation issues, and drop-off points.
Packaging and shelf impact
Understand visibility and standout in real-world competitive environments.
Video and motion content
Analyze attention over time and optimize key moments.
How it works
Run an eye tracking study in minutes
Set up an eye tracking study in just a few easy steps.
- Step 1
Design
Choose a ready-made template or build your own. Create a study with your content in minutes.
- Step 2
Launch
Kick off your study with our global panel. Participants join on desktop or mobile with easy setup and accurate data.
- Step 3
Analyze
Quickly see what drives impact. Explore clear visuals to understand attention, engagement, and improvement opportunities.
Features
Built for fast, scalable research
Tobii Sticky equips you with all the essential tools for attention-driven research, designed to deliver fast, visual, and easy-to-interpret results that help you understand what truly captures consumer attention.
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Shelf
Upload your product images and let the platform automatically arrange them on a virtual shelf, randomizing positions to eliminate bias and simulate real shopping scenarios.
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Survey & screening tools
Design custom surveys with multiple question formats, advanced options, and screening tools — or integrate with Alchemer, Qualtrics, and other leading survey platforms.
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Seamless testing on any screen
From clicks to swipes, run studies on desktop and mobile to capture behavior across screen sizes, with intuitive navigation for stimuli.
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Object tracking
Automatically track moving elements in videos. Set up AOIs in a few clicks, measure attention over time, and save time with a simpler UI and smarter tracking algorithm.
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Global reach
Make your online study accessible worldwide with fully localized instructions in 37 languages and recruitment across the globe.
Sample results
Sample results
These sample results from Tobii Sticky demonstrate how our platform turns raw attention data into an interactive dashboard, equipped with a variety of tools to help you deep dive into the results.
Visual engagement maps
Multiple visualization types show exactly how participants engage with your content, making it easy to spot attention hotspots, ignored zones, and interaction points.
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Metrics
Provides detailed AOI metrics to measure visual attention — showing what elements attract it, how quickly they’re noticed, and how much focus they get compared to others.
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Mouse clicks
Track mouse clicks to see which elements attract attention and drive action, making it easier to test CTA location, assess layout performance, and understand user intent.
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Survey responses
Combine behavioral data with direct feedback. Collect participants’ answers through customizable surveys to understand not just what they did, but why.
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Emotions
Emotional analytics reveal how people respond to your media — showing which of the six reactions were activated, what part of the video triggered them, and how intense each reaction was — so you can identify what resonates and improve what doesn’t.
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Export
Download your experiment results in multiple formats to get the exact visuals and data you need for easier reporting and analysis.
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Solutions
Flexible options for every research need
Add Sticky directly to your workflow with a simple setup — fast, scalable, and tailored to how you work. It’s rapidly deployable worldwide via a single web link, so you’re never tied to lab-based testing.
We do it for you
Our experts handle the full study and deliver clear insights, recommendations, and next steps.
Build it into your system
Integrate Tobii Sticky API with a one-time setup and use it directly within your own platform — whether it is consumer panels, in-house testing, or other environments.
Pay as you grow
Flexible plans for everything from quick tests to enterprise-level research.
Explore your options
Curious about how Tobii Sticky can help you achieve your goals?
Want expert advice on which solution fits your needs best?
Our team is ready to answer your questions
and guide you to the perfect fit.
Our customers
Proven quality and integrity
10,000+ studies run globally.
Used by top brands and marketers including Unilever, Nestlé, IPSOS, Neilsen, JP Morgan and Proctor & Gamble.
Based on 20+ years of eye tracking innovation by Tobii.
Academic validation of Sticky’s remote eye tracking accuracy.
ISO/IEC 27001 certified for information security.
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What our customers are saying
“
What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
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“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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“
As a cost-effective solution, Tobii Sticky allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
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“
The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
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“
Tobii Sticky enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
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“
We used Tobii Sticky in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
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“
Tobii Sticky complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
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“
What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
“
As a cost-effective solution, Tobii Sticky allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
“
The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
“
Tobii Sticky enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
“
We used Tobii Sticky in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
“
Tobii Sticky complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
Discover what Sticky can do for you
Want to see how attention data can elevate your research?
Request a free trial — our team will reach out to get you started.
Fill out the form and we’ll show you how Sticky fits your goals and workflow.
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