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Ad and packaging testing
Tobii Sticky
Tobii Sticky is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
Consumer research software
We offer consumer research software to suit your specific field of interest; whether it's ad and packaging research or usability testing.
Expand your knowledge of consumer research
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blog
Reimagining attention: Boosting advert effect with eye tracking insights
P&G used webcam eye tracking in a study with Dentsu to reveal how people actually pay attention to mobile ads, reshaping how advertising performance is measured.
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blog
Amplify advertising effect using facial emotion recognition
Tobii conducted a study for Dynavox using facial coding and webcam eye tracking to uncover how attention and emotion really shape video ad impact.
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Webinars
Measuring advertising effect through attention and emotion
In this panel discussion, experts from advertising research, media and ad tech explore how implicit insights on attention and emotion can help advertisers to improve creatives and media planning, and why this is important in todays advertising landscape.