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Traditional research
- Self-reported answers
- Recall-based feedback
- Limited context
- Slower insights
Consumer research software for market insights
Whether you’re testing ads, packaging, or digital experiences, our consumer research software combines eye tracking and survey tools to help you run faster, more accurate consumer market research. Understand how people see, think, and engage with your content — at scale.
What is consumer research software?
Consumer research software helps businesses collect and analyze data about customer behavior, preferences, and decision-making.
Modern consumer research tools go beyond surveys by combining behavioral data, like eye tracking, with direct feedback to give a more complete view of how people interact with content.
This approach enables more reliable insights for consumer market research across advertising, UX, packaging, and product development.
Features
Features
Powerful features for consumer research
Capture attention, understand behavior, and uncover insights with the right tools.
Online eye tracking
Capture real attention data remotely.
Heatmaps and gaze plots
Visualize where people look and for how long.
Survey integration
Combine behavioral insights with direct feedback.
Global panel access
Run large, scalable studies with participants worldwide.
Clear visual reporting
Turn data into actionable insights.
Use cases
Use cases
Consumer market research use cases
Discover how our eye tracking helps you understand attention, behavior, and decision-making across key use cases.
Ad testing
See what captures attention, what gets ignored, and how ads perform across channels.
Packaging research
Measure shelf impact and identify what attracts attention and drives decisions.
Usability testing, website and content optimization
Understand how users navigate, where they hesitate, and what drives interaction.
Video content testing
See what captures attention, what gets skipped, and what drives impact.
Comparison
Comparision
Eye tracking vs. traditional research
Discover how eye tracking reveals more than traditional research methods.
Eye tracking research
- Measured visual attention
- Real-time behavior data
- Full interaction insights
- Faster, scalable results
Software solution
Software solution
Our software solution for consumer research
Run consumer research that combines real behavior with direct feedback. Get clear, scalable insights into how people engage with your content — wherever they are.
Tobii Sticky
Tobii Sticky is a market research platform that helps you understand consumer attention and engagement.
Run studies remotely on desktop and mobile
Capture real attention with online eye tracking
Combine behavior and feedback for clearer insights
Visualize results with heatmaps and easy-to-use reports
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Our customers
Proof points
Used by global brands to enhance products and engagement
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Proven in consumer market research
Leading brands, agencies, and research teams rely on Tobii’s consumer research tools to uncover real attention and behavior at scale.
Trusted by global brands and agencies for campaign testing and creative optimization
Built on 20+ years of eye tracking expertise
Validated in large-scale studies with global participant panels across multiple markets
Thousands of studies conducted across advertising, packaging, UX
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What our customers are saying
“
What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
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“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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“
As a cost-effective solution, Tobii Sticky allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
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“
The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
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“
Tobii Sticky enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
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“
We used Tobii Sticky in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
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“
Tobii Sticky complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
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“
What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
“
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
“
As a cost-effective solution, Tobii Sticky allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
“
The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
“
Tobii Sticky enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
“
We used Tobii Sticky in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
“
Tobii Sticky complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
Expand your knowledge of consumer market research
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FAQs
FAQs
