Advertising webinar - people sitting and looking at various devices

Webinar

Measuring advertising effect through attention and emotion

An online panel discussion

Resource Details

  • March 11, 2021

  • 45 min

  • English

  • Free

Webinar information

Brands that truly want to influence long-term brand perception, need to master three key factors in their advertising: their ads need to capture attention, be relevant to the consumer’s context and trigger the intended emotional response. Listen to this discussion between four international advertising research experts to learn how ad effectiveness can be measured using implicit research methods like webcam eye tracking and facial coding.

Resource Details

  • March 11, 2021

  • 45 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Online marketing tools

    Tagged solutions

    • Consumer research and user experience
    • Advertising research

Speakers