Resource type
- Webinar
Webinar
Measuring advertising effect through attention and emotion
An online panel discussion
Resource Details
March 11, 2021
45 min
English
Free
Webinar information
Brands that truly want to influence long-term brand perception, need to master three key factors in their advertising: their ads need to capture attention, be relevant to the consumer’s context and trigger the intended emotional response. Listen to this discussion between four international advertising research experts to learn how ad effectiveness can be measured using implicit research methods like webcam eye tracking and facial coding.
Resource Details
March 11, 2021
45 min
English
Free
Share
Speakers
Chris Keune
VP Data Product & Insights
As VP Data Product & Insights, Chris Keune leads the data innovation practice at the mobile ad agency Kargo, where he brings over a decade of advertising, data science and research experience.
Pernille Vermedal Høgh
Head of Insights & Effects in Schibsted News Media Norway
Pernille Vermedal Høgh is Head of Insights & Effects in Schibsted News Media Norway and has worked with market research and advertising effect the last 15 years in Norway and Denmark.
Sylvia Knust
Director of Tobii Insight, North America, Tobii
Sylvia Knust, Director of Tobii Insight, North America, has worked in the field of user experience and design research for nearly 20 years, applying eye tracking to both new and traditional research methods. She is highly experienced in leveraging attention data to better understand consumer perceptions and behaviors and drive high impact business decisions that enhance the consumer experience.
Magnus Linde
Marketing Researcher, Implicit Academy
Magnus Linde mixes experiences from senior research positions on both the consultant and the buyer side and is currently evangelizing implicit market research at the Implicit Academy.
Related content
blog
Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
Learn more
blog
Amplify advertising effect using facial emotion recognition
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
Learn more
Webinars
Optimizing attention to advertisements with eye tracking
Eye tracking is an accurate and unbiased way to capture how users visually interact with your advertisement, whether in the real world or the digital world. We will show you how you can literally see through your consumers' eyes to measure their attention with eye tracking.
Learn more