Are you in the zone?
The research group from Erasmus University in Rotterdam, led by Dr. van den Linden and Dr. Bakker, endeavored to uncover the neurocognitive underpinnings of the flow state.
Learn moreEye movements are powerful indicators of the intricacies of the human mind. Eye tracking offers insights into cognitive functions and emotional states while providing cues to the neural mechanisms underlying these processes.
Eye movements are closely linked to cognitive processes such as memory, decision-making, and associative learning. Cognitive scientists combine eye tracking with behavioral paradigms to isolate the cognitive functions of interest, allowing data collection with high ecological validity and temporal precision of a response.
Discover how Tobii eye trackers are used in cognitive psychology.
The research group from Erasmus University in Rotterdam, led by Dr. van den Linden and Dr. Bakker, endeavored to uncover the neurocognitive underpinnings of the flow state.
Learn moreIn this learn article, we will present how eye tracking technology has been used to study cognitive processes and the insights that these studies have generated.
Learn moreBudget size affects purchasing. To understand this behavior, researchers from Duke University in the US conducted a study to reveal how budget influences consumer choices.
Learn moreThe parts of the brain that control our eye movements are highly interconnected with the networks responsible for our actions and thought processes. Eye tracking is used in neuroscience research to gain insights into the underlying neural mechanisms of human behavior and cognition.
Discover how Tobii eye trackers are used in neuroscience.
Scientists from the City College of New York, aimed to understand how a combination of visual changes affects brain activity while watching movies.
Learn moreDownload this white paper to discover how measuring eye movements can provide insights into various brain conditions and aid early disease detection.
Learn moreThis learn article presents four ways eye tracking could aid early Alzheimer’s assessment.
Learn moreIn this study, Opwonya and colleagues (2022) examined executive control deficits and saccade behavioral changes in patients with MCI. For this, four saccadic eye-movement paradigms were used, including the prosaccade/antisaccade and the go/no-go paradigms. Eye movements were recorded using Tobii Pro Spectrum at 300Hz.
Mellor and Psouni (2021) measured differences in attentional vigilance toward emotional faces as a function of priming (neutral vs. secure) and attachment avoidance. Tobii Pro Spectrum was used to measure saccadic and microsaccadic eye movements. Reaction time and microsaccadic data strongly correlated, suggesting that they capture attention similarly.
Lu and colleagues (2023) studied the relationship between the psychological flow state and the activity of Locus Coeruleus. For this, the researchers simultaneously recorded pupil diameter using Tobii Pro Fusion and EEG during a gamified version of the n-back test. The study results indicate Locus Coeruleus’s involvement in the flow state experience.
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Social psychology
Social psychology
Eye tracking is a valuable tool in social psychology studies, providing insights into how people visually process and respond to social stimuli. Recording eye movements in various social scenarios helps researchers uncover the mechanisms related to prosociality, empathy, or social decision-making.
Use cases
Discover how Tobii eye trackers are used in social psychology.
Eye-to-eye contact is infrequent but shapes our social behavior
During social interactions, eye gaze carries a wealth of information about our attention, intention, or psychological state. Researchers recorded the looking behavior in live interaction.
Learn moreEye tracking sheds light on social anxiety
Studies show that people with social anxiety pay more attention to negative facial expressions. An eye tracking study confirmed this theory and revealed that training people to focus on positive stimuli can lead to a reduction in this bias.
Learn moreEye tracking proves concept of emotion bias within varying cultural groups
Researchers from Freie Universität Berlin used eye tracking in a study that revealed the incidence of negativity biases among different cultures by testing reactions to facial expressions.
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