Extended reality
Device optimization
Eye tracking is an essential XR technology because it helps optimize devices with dynamic foveated rendering and promotes comfort.
Learn moreSolutions for
Extended reality
Eye tracking — an essential element of the XR ecosystem
Delivered as a system-on-chip, eye tracking for XR generates deep insights about a person, such as what they are looking at, pupil sizes, head tilt, and blink rate. No other technology can provide this kind of understanding of attention, intent, and cognition, among other behaviors. Eye tracking is crucial for XR because it creates a communication channel between users and devices and enables foveation techniques to ensure a viable ecosystem.
The XR ecosystem
The XR ecosystem relies on collaboration among stakeholders with widely varying business strategies, goals, and customers. Yet everyone involved — developers, content creators, device manufacturers, system builders, and network operators — recognizes the need for deep user insights and high-quality intuitive and immersive user experiences. And because it lends everyone a helping hand, eye tracking has become one of the most sought-after technologies in XR.
Value for everyone
Extended reality
UX and insights
Building authentic and immersive UX in XR requires eye tracking to gain insight into the user, how they feel, and what captures their attention.
Learn more
Extended reality
System optimization
Lightweight headsets, off-device remote processing capabilities, and split architecture technologies are three keys to XR system optimization.
Learn more
Extended reality
Fields of use
We work with a range of partners in a variety of industries like healthcare, scientific research, and gaming. We help deliver innovative services, design iteration, and uncover solutions to previously unsolvable problems.
Learn moreRelated products
Tobii Lens Technology
Tobii Lens Technology is a cold lens-casting manufacturing solution for producing high-grade lightweight lenses required by next-gen XR devices and eyewear, such as prescription glasses.
Learn more
Tobii XR integration platforms
Eye tracking is highly adopted in XR, delivering immersion, performance, and feedback — value for everyone in the XR ecosystem.
Learn more
Tobii Ocumen
Tobii Ocumen is a premium eye tracking solution for efficient development of advanced analytical applications in VR.
Learn more
XR headsets
XR headset manufacturers, users, and developers are all looking to eye tracking to overcome the challenges of delivering the best possible user experience with available system resources.
Learn more
Tobii IP licensing
Tobii holds one of the world’s largest patent portfolios related to eye tracking, attention computing, human behavior, and associated technologies.
Learn moreRelated content
XR developer focus — Tobii Ocumen, VR games, and Interaction design
In this blog post, we will discuss Tobii Ocumen success stories, VR games featuring eye tracking as well as design for gaze-based interactions.
Learn more
XR developer focus — PS VR2, games, hardware improvement, and healthcare
In this XR developer focus post, Johan Bouvin summarizes the impact of our eye tracking in upcoming VR headsets.
Learn more
XR developer focus — avatars, games, and pilot training
First in a new XR blog series for software and game devs, with this edition looking at eye tracking in avatars, games, and use case for pilot training.
Learn more
Eye tracking in XR — the 2022 wrap-up and innovations on the horizon
Tobii's acting head of XR, Emma Bauer, takes a look back at XR in 2022, talking about some of the things Tobii has been working on and what innovations she expects to see in 2023.
Learn more
OpenXR announces the first extension for eye tracking
In this post, we discuss the importance of open standards and how eye tracking as an OpenXR extension is a catalyst for innovation in the XR ecosystem.
Learn more