Solutions for

Extended reality

Eye tracking — an essential element of the XR ecosystem

Delivered as a system-on-chip, eye tracking for XR generates deep insights about a person, such as what they are looking at, pupil sizes, head tilt, and blink rate. No other technology can provide this kind of understanding of attention, intent, and cognition, among other behaviors. Eye tracking is crucial for XR because it creates a communication channel between users and devices and enables foveation techniques to ensure a viable ecosystem.

The XR ecosystem

The XR ecosystem relies on collaboration among stakeholders with widely varying business strategies, goals, and customers. Yet everyone involved — developers, content creators, device manufacturers, system builders, and network operators — recognizes the need for deep user insights and high-quality intuitive and immersive user experiences. And because it lends everyone a helping hand, eye tracking has become one of the most sought-after technologies in XR.

XR ecosystem

Value for everyone

Device optimization
Extended reality

Device optimization

Eye tracking is an essential XR technology because it helps optimize devices with dynamic foveated rendering and promotes comfort.

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Tobii XR - UX and insights
Extended reality

UX and insights

Building authentic and immersive UX in XR requires eye tracking to gain insight into the user, how they feel, and what captures their attention.

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Tobii XR - System optimization
Extended reality

System optimization

Lightweight headsets, off-device remote processing capabilities, and split architecture technologies are three keys to XR system optimization. 

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Tobi XR field of use
Extended reality

Fields of use 

We work with a range of partners in a variety of industries like healthcare, scientific research, and gaming. We help deliver innovative services, design iteration, and uncover solutions to previously unsolvable problems.

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