Augmented reality view on motorcycle
AUGMENTED REALITY

AR made more immersive

Eye tracking solves countless problems with feasibility, comfortability, and look and feel when using augmented reality products. Tobii’s technology empowers you to do more with AR and push the boundaries of what users expect, driving innovation in gaming, education, retail, healthcare, marketing and so much more.

Next generation AR today

Tobii’s technology enables companies in the AR space to offer the most intuitive and immersive experiences. We enable you to commercialize high-quality, cutting-edge AR products with low-cost components, and our experts guide you through the design and integration process.

Person looking at a mountain from a tent

Discrete, lightweight and power efficient

We understand the challenges of developing a commercial AR product with integrated eye tracking. We ensure your hardware works regardless of the users’ physiology, and is comfortable, slim, stylish with a robust design and enough power for all day use.

Smart glasses with camera
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Cutting-edge features

Powerful features within AR products made possible by Tobii.

  • Spatial computing with human attention

    A low latency, power efficient eye gaze signal is fundamental for natural interaction with digital content in the real world.

  • Optimize display rendering and processing

    Save processing power and battery life and avoid overheating while achieving the ideal field of view and display resolution.

  • Secure and reliable for a global demographic

    Dependable and robust eye tracking for every face that maintains performance while glasses slip, shift and move during full day wear.

  • Enhance the user experience

    Keep interfaces free from clutter, create expressive avatars, and interact naturally with elements thanks to eye-tracking.

  • Personalize and reveal insight

    Confidently safeguard user profiles and leverage eye tracking for training, assessment, fitness and health.

Enhance your products further

Smart glasses

Enhancing smart glasses with eye tracking

Discover how the future for smart glasses looks thanks to Tobii’s leading eye tracking technology.

Yoga using VR headset

MR & VR reimagined with eye tracking

Discover how Tobii’s eye tracking expands
beyond AR to empower mixed and
virtual reality products.

Contact us

Let's talk about how we can help you integrate our eye tracking technology into your products.

Discover more about augmented reality