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Customer stories
SEAT and infotainment design
Discover how SEAT's eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
Automotive
Solutions for the vehicle lifecycle
From concept to customer: Sensing solutions for safer vehicles
Tobii’s market-leading eye tracking and attention computing solutions deliver critical value to manufacturers, automotive suppliers, and research institutes throughout the vehicle lifecycle — from research, UX/design and production to buyer and driver experiences.
Trusted by the world's leading car brands
Tobii's Automotive offering
For innovation in research, UX design, manufacturing, and safety — discover solutions that shape the future.
For Researchers
Research & engineering
Automotive research
Renowned research institutes collaborate with OEMs, as well as other parts of the automotive industry, leveraging Tobii eye tracking technologies to carry out non-invasive behavioral research.
Wearables for research
Our wearable eye trackers are used for driver behavior research, training, and consumer studies as well as workplace productivity and quality assessment.
For OEMs/Tier 1s
Driver & passenger experience
In-cabin sensing
Tobii Autosense is a powerful DMS and OMS solution for identifying drivers and assessing their attention — saving lives by delivering real-time feedback on driver state, such as drowsiness and distraction as well as improving the in-cabin experience.
For UX Designers
UX/Design
The majority of global OEMs rely on our eye tracking technology in their UX/design processes because of the objective and data-based feedback it can generate about design features.
For Dealerships
Buyer experience
Vehicle showroom designers use Tobii’s technologies to extract insights throughout the sales process by capturing the buyer’s attention in the showroom, during the test drive, and purchase.
For Manufacturers
Production & assembly
Manufacturing
Several OEMs and Tier-1 suppliers use our eye tracking glasses for continuous factory process enhancement, quality improvement, and to facilitate skills transfer.
What our customers are saying
This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data. The design of Tobii Pro Glasses 3 is very comfortable, making them unobtrusive to wear which is an important factor to collect unbiased insights.
Professor Barbara Chaparro
Embry-Riddle Aeronautical University, User Experience Lab
When driving, things happen so quickly, you really don't realize how many decisions we make every second. So, the glasses have been very efficient in looking into what kind of decisions the participant is making.”
Philip Hansson
Owner, SWE Driver Training
Using the Tobii Pro Glasses 3 wearable eye tracker, we measured the participants’ visual attention allocation and load in a real-world environment. It is, therefore, possible to accurately track the driver’s eye movement behavior in a multitask condition.
Dr. Jiateng Li
Human-Vehicle Relationship Laboratory, Tongji University, School of Automotive
Deep dive into automotive innovation
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Contact us
Tobii works closely with vehicle manufacturers and their suppliers to integrate Tobii’s technologies at every stage of vehicle lifecycle.
If you would like to know more about our solutions contact our experts!