Research
Renowned research institutes collaborate with OEMs, as well as other parts of the automotive industry, leveraging Tobii eye tracking technologies to carry out non-invasive behavioral research.
Solutions for
Automotive
Solutions for the vehicle lifecycle
Tobii’s market-leading eye tracking and attention computing solutions deliver critical value to manufacturers, automotive suppliers, and research institutes throughout the vehicle lifecycle — from research, UX/design and production to buyer and driver experiences.
Trusted by
Tobii's Automotive Offering
UX/Design
The majority of global OEMs rely on our eye tracking technology in their UX/design processes because of the objective and data-based feedback it can generate about design features.
Production
Several OEMs and Tier-1 suppliers use our eye tracking glasses for continuous factory process enhancement, quality improvement, and to facilitate skills transfer.
Buyer experience
Vehicle showroom designers use Tobii’s technologies to extract insights throughout the sales process by capturing the buyer’s attention in the showroom, during the test drive, and purchase.
Driver Monitoring
Tobii Driver Monitoring System
is a powerful solution for identifying drivers and assessing their attention — saving lives by delivering real-time feedback on driver state, such as drowsiness and distraction.
Wearables
Tobii Pro Glasses 3 are used for research, marketing, and consumer studies as well as workplace productivity and quality assessment.
Why Driver Monitoring is vital
Safety
Driver Monitoring Research shows that two-thirds of drivers are distracted in the seconds before an accident. Next generation driver monitoring systems (DMSs) play a vital role in reducing this statistic because they alert drivers about certain dangerous behaviors, helping to safeguard all road users including other motorists, cyclists, and pedestrians.
Reduce accidents
By 2025, new EU regulations will come into force, mandating driver drowsiness and attention awareness systems (DMS) in all new vehicles.
Contact us
Tobii works closely with vehicle manufacturers and their suppliers to integrate Tobii’s technologies at every stage of vehicle lifecycle. If you’re keen to know more, see our Tobii DMS offerings.
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