Eye tracking is an established method for observing and collecting behavioral data, such as eye movements and pupil dilation. It helps researchers dig deep into the learning process by acquiring objective and accurate insights.
Eye tracking reveals the real-time cognitive and attentional patterns behind how students engage, process, and learn — offering powerful insights to improve teaching, content design, and learning outcomes.
of early childhood assessments
rely on indirect observation
or caregiver reports.
of developmental studies face
challenges capturing attention and
engagement in young participants.
of researchers report difficulty studying
non-verbal populations, such as infants
or children with developmental disorders.
The eye tracking solution with a dedicated application, like our software Tobii Pro Lab, can further process the eye tracking data to draw valuable conclusions on a wide variety of cognitive processes, including:
Learn about where and when students focus their attention during a task. Understand what type of content captivates learners’ interest the most.
Identify instances of cognitive overload and use this knowledge to optimize instructional materials for better learning outcomes.
Track gaze patterns as individuals engage in problem-solving tasks, offering insights into their approach, strategies, and focus areas.
Eye movements during decision-making can inform the cognitive processes, such as information scanning or considering alternatives.
Learn about students’ reading behavior, proficiency, and comprehension levels by measuring fixation durations, saccades, and regressions.
Explore the effectiveness of the instructional method in promoting information retention and identify presentation formats that best capture learners’ attention.
For lab environments, our screen-based eye trackers, Tobii Pro Spectrum and Tobii Pro Fusion, can be combined with Tobii Pro Lab to study various learning processes.
In the field, you can connect the plug-and-play Tobii Pro Fusion or Tobii Pro Spark eye trackers to a screen in, say, a classroom, or any other location where study participants are readily available. Works together with Tobii Pro Lab to gather insights on gaze behavior.
Digital transformation
Eye tracking helps speed up didactic processes, supporting continued assessment and individualized training and therapies.
Assessing reading levels
Eye tracking provides rich insights revealing reading ability and assessing cognitive load.
Enhanced training
Use the technology to show trainees what an expert looks at, the order in which they look at objects, and what captures their attention.
In the classroom
Universities are equipping entire classrooms and labs with eye tracking technology and developing hands-on carouses.
This guide introduces the fundamentals of eye tracking, covering key concepts, technologies, and practical applications across a variety of research contexts
Download the guideDid you know that over 15,000 scientific
publications feature Tobii eye tracking technology?
Discover the latest trends in eye tracking for learning and education
research by exploring our scientific publication library.
Eye tracking has become an established tool to objectively measure human language processing and eye movements in reading.
Enabling insights and interactivity to take personalized learning and development to a new level.
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
Tobii Funding support services help you improve your grant proposals for research that includes eye tracking in its methodology
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.
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