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Bring clarity to human behavior with attention data
Gain deeper insights into decisions, performance, and behavior with
Tobii’s world-leading eye tracking solutions.
Why eye tracking?
Eye tracking makes invisible cognitive processes visible and measurable.
Across industries and in research, it empowers people to:
Understand human attention and decision-making.
Obtain objective data and validate real behavior.
Increase the accuracy and reliability of research outcomes.
Reveal problems and opportunities beyond traditional observation.
Build more human‑centered products, systems, and experiences.
Applications for research and insights
From academia to industry, uncover hidden insights that reveal how people perceive, engage, and perform.
Industry & performance
Training and skills assessment
Accelerate learning and ensure consistent, high‑quality performance across teams and disciplines. Eye tracking makes expert and novice visual strategies detectable, measurable, and teachable.
✔ Cut training times in half.
✔ Transfer expert skills to novices faster.
✔ Strengthen standard operating procedures and eliminate hidden bottlenecks.
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Simulation training
Enhance training in aviation, medical, and driving simulators with deeper insight into attention and performance. Eye tracking reveals critical behaviors in real-world-like situations to improve safety and readiness.
✔ Reveal trainee attention and focus.
✔ Measure cognitive workload and decision‑making.
✔ Enhance safety and readiness.
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Academic
Scientific research
Understand how people perceive, process, and interpret the world around them. Eye tracking provides objective, granular insights into cognitive processes, enabling deeper scientific discovery and clearer conclusions.
✔ Conduct in‑depth academic and clinical research.
✔ Collect unbiased, quantitative behavioral data.
✔ Strengthen research validity with precise gaze-tracking data.
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Human factors
Design safer, more intuitive, and more efficient solutions by understanding real‑world human interactions. Eye tracking reveals hidden performance barriers and cognitive load in high‑stakes environments.
✔ Optimize human–machine interaction.
✔ Improve driver experiences.
✔ Enhance athlete performance.
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Commercial
Consumer research
Reveal what captures attention, influences decisions, or disrupts the path to purchase. Eye tracking shows exactly how customers shop, choose, and interact.
✔ Increase sales in‑store and online.
✔ Improve packaging design, optimize shelf layout, and maximize ad effectiveness with objective attention metrics.
✔ Understand subconscious drivers behind customer choices.
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UX research
Understand what users notice, what slows them down, and what shapes their interaction choices. Eye tracking reveals where users look, how they interact, and what hinders conversions.
✔ Enhance web and mobile user flows.
✔ Conduct more effective usability testing with objective evidence.
✔ Reveal friction points across the user journey to reduce drop-offs and improve conversions.
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Our customers
Trusted by the world's leading companies and academic institutes
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“Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.
Studying human performance and attention at NASA Langley Research Center
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Our products
Our products for research and insights into human behavior
Solutions designed to elevate research, customer experience, and performance.
Ready to discover deeper human insights?
Let’s talk about the right solution for your
research or business.