Tobii eye tracking face

No. 1 in Eye Tracking

Based on our total market share, leading technology and a comprehensive eye tracking patent portfolio, Tobii is the world leader in eye tracking. We provide conditions for new insights into human behavior and technology more adapted to humans, using eye tracking as our core.

Our business & organization

Business Units & Fields of Use

The Tobii Group comprises of three business units: Tobii Dynavox, Tobii Pro and Tobii Tech. They serve different markets and users with a breadth of products and services that extends beyond eye tracking.

  • Tobii Dynavox is the global leader in assistive technology for communication.
  • Tobii Pro is the global leader in eye-tracking solutions and services to study human behavior.
  • Tobii Tech develops Tobii’s world-leading eye-tracking technology for integration into volume products such as computers, computer games, virtual reality and cars.

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Global organization

Tobii has a global presence with offices in Sweden (headquarters), United States, China, Japan, Germany, United Kingdom, Norway, Taiwan and South Korea, as well as a global network of resellers. The company has around 1,000 employees, of which one-third are working in R&D.

Tobii in brief

  • Founded 2001
  • 1,000 employees
  • Revenue: SEK 1,302 million (2018)
  • Listed on Nasdaq Stockholm (TOBII)
  • Offices in Sweden (headquarter), United States, China, Japan, Germany, United Kingdom, Norway, Taiwan and South Korea.
  • Top rated employer in both Sweden (Universum top 100 employer) and Pittsburgh (Top Work Place by the Pittsburgh Post-Gazette)  - the two locations where we have our biggest offices.
  • Polhem Price 2015 for eye tracking
  • European Inventor Award 2015

Our vision is a world where all technology works in harmony with natural human behavior.

A technology with many benefits

This is eye tracking

Eye tracking technology allows a device to know exactly where your eyes are focused. It can indicate your presence, attention, focus, drowsiness, consciousness or other mental states. This information can be used to gain deep insights into consumer behavior or to design revolutionary new user interfaces across various devices.  Read more