Tobii eye tracking face

No. 1 in Eye Tracking

Tobii is the world leader in terms of overall market share, technology and patent portfolio. With eye tracking as a base, Tobii creates the conditions for new insights into human behavior and intuitive user interfaces.

Our business & organization

Business Units & Fields of Use

The Tobii Group comprises of three business units: Tobii Dynavox, Tobii Pro and Tobii Tech. They serve different markets and users with a breadth of products and services that extends beyond eye tracking.

  • Tobii Dynavox is the world's leading supplier of assistive technology for communication.
  • Tobii Pro is the world’s leading supplier of eye-tracking solutions for understanding human behavior.
  • Tobii Tech is the world’s leading supplier of eye-tracking technology for integration into consumer electronics and other volume products.

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Global organization

Tobii has a global presence through its offices in the US, Europe and Asia, as well as a global network of resellers. The company has more than 1,000 employees, of which one-third are working in R&D.

Tobii in brief

  • Founded 2001
  • 1,000 employees
  • Revenue: SEK 1,426 million (2020)
  • Listed on Nasdaq Stockholm (TOBII)
  • 17 offices globally with sales presence in more than 90 markets.
  • Top rated employer in both Sweden (Universum 2020) and Pittsburgh (Top Work Place by the Pittsburgh Post-Gazette 2016-2020).
  • Polhem Prize 2015 for eye tracking

Our vision is a world where all technology works in harmony with natural human behavior.

Tobii - This is us

A technology with many benefits

Eye close up

Eye tracking is a sensor technology that makes it possible for a computer or other device to know where a person is looking. An eye tracker can detect the presence, attention and focus of the user. It allows for unique insights into human behavior and facilitates natural user interfaces in a broad range of devices. The ability to control a computer using the eyes is also vital for people who are unable to speak or use their hands.

Discover more about eye tracking