Close up of a woman's eyes

Pioneers of
eye tracking and
attention computing

We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future. Our journey began more than 20 years ago when we delivered the world’s first remote eye tracker. Since then, we’ve been on a mission to build technology that understands human attention and intent — what we call attention computing. 

Machine learning, artificial intelligence, and advanced signal processing lie at the heart of what we do. We decode head and eye movements, translate microscopic gestures into accurate gaze signals, and generate insights to reveal what captures a person’s attention and interpret intent. No matter who, no matter where.

Our business

Tobii is a global company with offices located in Asia, Europe, North America, and South America, supported by a global network of resellers.

  • Founded in 2001
  • Over 600 employees (with one-third in R&D)
  • Revenue: SEK 578 million (2020)
  • Listed on Nasdaq Stockholm (TOBII) since 2015
  • Headquarters in Stockholm, Sweden, with 14 offices around the globe
  • 700 patents
Woman looking at a store window wearing Tobii Pro Glasses 3

Behavioral studies and research

Understanding the consumer and optimizing the buyer experience. Breaking new ground with unbiased human insights to push the boundaries of science.

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Doctors looking at a catscan


Uncovering the telltale markers of brain and vision diseases and conditions. Supporting the development of new diagnosis, checkup, and therapy devices.

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on the job traning

Education and training

Automating assessment by leveraging eye movement patterns. Raising retention levels and easing skills transfer by visualizing expert behavior.

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Person with a VR headset

Extended reality

Shifting enterprise applications to immersive experiences. Raising collaboration and training effectiveness. Enhancing device performance with dynamic foveated rendering.

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People gaming with Tobii Eye trackers


Capturing every move to deliver insight-enhanced streams. Keeping your mind on the game by using your attention to control it. Metrics to help you train and improve.

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Woman driving a car


Raising traffic safety and upholding regulatory compliance with driver monitoring systems that can determine drowsiness, fatigue, and distraction.

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Our vision is a world where technology works in harmony with human behavior.

Inside the innovation of eye tracking

Eye tracking in healthcare

Eye tracking and gaming

Eye tracking throughout the vehicle lifecycle

A deeper look into eye tracking

How eye tracking works illustration

Eye tracking is a sensor technology that decodes gaze. It is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology. One of the things that differentiates Tobii from other vendors is our dedication to delivering a solution that lives up to the everyone, everywhere, every device principle.

Discover how eye tracking works