With Tobii Aware, the range of PCs that can benefit from our technology is wide, delivering benefits from privacy, security, digital wellbeing, enhanced device performance, and increased efficiency.
Smart devices are the future.
It’s not a question of if , but more of when everyday devices will be “smart enabled”. Phones, tablets, TVs, cars, speakers, watches, light bulbs, refrigerators, microwaves… and everything else will be part of the revolution! With the burgeoning progress of the Internet of Things, cloud-based services, and the expansion of digital assistants, the possible applications for attention-sensing software are limitless.
Amazon’s Alexa and Google Home lead the race for the ultimate home assistant while Apple’s Siri and Samsung’s Bixby exist in all our phones and watches. But for PCs, the race to become "aware" has been slower to take off. Perhaps this is because the broad functionality of PCs is what the other smart devices were trying to emulate in the first place.
Making devices smart was about putting computers in everyday “dumb” devices. PCs were already supposed to be the smart devices towards which everything else was growing. For PCs, smart has been prioritized as achieving networked devices and cloud-based computing. But these days in tech (and definitely for the future), that just doesn’t seem to cut the mustard.
These days, smart is humanized interaction. Smart is anticipating our needs. Smart is artificial intuition. Smart is knowing what we are going to do before we get there, and adapting behavior, insights, and interactions to meet the need. The PC industry has been slow to catch up, or to catch on, to the changes. Too costly? Too big of a footprint? Or maybe the story has been too unclear.
One thing is certain, most traditional PCs are not there yet. They haven’t yet reached that level of human understanding, and don’t yet react “intelligently” to real human user insights. Traditional PCs are certainly powerful and versatile, but they are not yet “Aware Devices”.
Most PCs today can be likened to a blindfolded person sitting somewhere, waiting to be told what to do by coded taps on their forearm. Modern ones might even understand if you poke them or whisper in their ear. But even if they can sometimes parse your words correctly, they don’t understand you. They don’t anticipate you. And they surely don’t proactively protect you.
Presence detection and head tracking visualization in the Tobii Experience app in Tobii Aware
Tobii is on a mission to humanize technology. Tobii wants to enable the creation of devices that actually understand you. That understand you through smart sensors, user-sensing computer vision algorithms, machine learning, deep learning and, of course, AI.
While Tobii is best known for the advanced capabilities enabled by its eye tracking technology and hardware, that's just part of the story. Tobii champions a broad offering that is widely applicable due to an understanding of attention and intent, their areas of interest, how they want to interact, and what insights they need.
Eye tracking enabled devices are growing in number thanks to Tobii’s multi-PC-generation partnership with Dell’s Alienware , and the use cases are expanding out from niche to the mainstream. The company’s new, next-generation Tobii Aware software enables a much broader range of devices to gain the benefits associated with visually sensing the users.
By combining the hardware capabilities of a Windows Hello camera with Tobii Aware software, a variety of important new system benefits are unlocked, including:
With Tobii Aware, PC manufacturers are offering a new level of humanized technology to their customers...
Other than fulfilling the expectation; other than being fast, always on, slim & light, high-performing, all day, next-gen ultrabooks, Athena devices are meant to be designed to anticipate you:
and not least…
This is the building wave of the PC future.
Devices that are no longer blindfolded. Intuitive, insightful, socially aware devices wrapped in human understanding through computer vision, smart sensors and attention-sensing, machine learning algorithms. And this is exactly where Tobii and Tobii’s partners are going.
Continuing to build on their growing reputation for adopting new and truly innovative, forward-leaning tech, Lenovo’s launch of the Lenovo Yoga A940, including Tobii Aware, is one of the first ripples in what will soon be a wave of attention-sensing devices.
The new Lenovo Yoga A940 device includes everything that the next generation Tobii Aware has to offer today, in a sleek package targeted towards creatives.
The new intuitive, attention-sensing, smart PC era is starting. Let the race to the humanization of technology begin!
Check out our website to learn more about Tobii Aware.
Subscribe to our stories about how people are using eye tracking and attention computing.