We’ve asked a few of our experts at Tobii what tech trends to watch out for and what they believe will be significant in 2023.
Our head of automotive, Peter Tiberg, highlights the impact of EU regulations mandating driver monitoring systems in all new vehicles and the importance of data transparency — for all tech domains, not just automotive. Maggie Ma (head of XR marketing) echoes Tiberg’s thoughts on data transparency and adds her own on the growth she expects in XR. Some of our other experts have talked about the continued impact of generative AI and a boost in the use of tech in sports. We hope you enjoy our insights.
Athletes, teams, and coaches have been relying on technology to raise performance for many years. Eye tracking and attention computing have an edge over manual observation of performance because the data these technologies deliver is objective and is consequently a reliable barometer of what works and what doesn’t. The insights our technology can generate help athletes to enhance performance because it visualizes perception and action patterns.
The potential applications of how to use eye tracking data in sports performance are many. Still, some examples of current uses include preventing injuries, enhancing immersive experiences for sports fans and athletes, and enabling sports science research, such as this deep dive into quiet eye.
Eye tracking giving ice hockey coaches a competitive edge
The EU has mandated that any new vehicle must include a driver monitoring system (DMS) from July of next year (2024). Vehicle manufacturers are already implementing DMS into their 2023 productions to ensure that their cars, vans, and trucks will be approved for European roads and contribute to Vision Zero – zero road fatalities, a blog pst by our head of Automotive.
Tiberg believes that the 2023 trend for DMS providers is continued platform evolution and support for automotive companies in their requirements to fulfill regulations. Following this trend, he says the four key features of Tobii DMS are:
Tiberg also mentions that the automotive industry has shifted toward defining vehicles by their software, which impacts DMS and other industry tendencies, such as electric vehicles, advanced driver-assistance systems (ADAS), and autonomous driving.
With the arrival of OpenAI solutions like DALL-E and ChatGPT, 2022 marked the year when generative AI systems broke into the mainstream. In 2023, this topic will continue to draw attention as new use cases become apparent, like the ones we saw in 2022 finding bugs in code, writing essays, and winning art competitions. The controversies surrounding generative AI will continue to fuel discussions like the potential to replace human labor, copyright concerns, the accuracy of output, and the creation of deepfake content. We used DALL-E, for example, to create the feature image for this post.
The systems are constantly improving, so in 2023, we can expect new and improved versions of, for example:
In our data-driven society, countless consumers have been exposed to data leaks, identity theft, and credit card fraud. According to Qonsent, more than 94% of consumers think it’s important to have control over the data they share and to know how this information is used by brands.
And while we have been committed to data transparency (DT) for many years, we believe it will be a key issue in 2023 and that more and more companies will share their data transparency policies. Here are some DT best practices recommended by HubSpot:
And while data transparency is crucial for all industries, Tiberg highlights the need to prioritize an open data transparency policy for driver monitoring systems because drivers need to feel secure that their integrity is upheld. Otherwise, we are likely to see people covering the cameras that collect data.
Maggie Ma (our head of marketing for XR) echoes Tiberg’s focus on data transparency. She says that the same is true in the XR industry. All players will contribute to implementing a common approach to transparency so that sensitive biometric signals and what they reveal about a person are handled securely.
Ma also talks about how XR applications reduce business costs, increase productivity, and improve decision-making, encouraging enterprises and consumers to adopt VR and AR. She also highlights the expectation for eye tracking in XR and how device design will focus on low power, enhanced comfort and aesthetics, deep immersion, and capabilities augmented by artificial intelligence, machine learning, and eye tracking.
Eye tracking and attention computing have become an essential part of XR devices, says Ma. In 2023, we are likely to see OEMs, independent software vendors, and game developers balance the price and performance, using our solutions to deliver:
To summarize, the 2023 tech horizon looks promising for athletes looking to enhance their performance with advanced techs like attention computing. Europe will take a big step ahead in road safety. New generative AI use cases will arise. Data transparency will become a must for brands to retain consumers. And balancing the price and performance of the devices will be the focus of the XR industry.
Keep up to date with new use cases and innovations enabled by attention computing and eye tracking following our blog updates.