Tobii and MediaLab — how to use eye tracking in humanities

Event details

Join Tobii and MediaLab of the Faculty of Philological and Cultural Studies (University of Vienna) for a one-day on-site workshop on how to use eye tracking in humanities.

Because eye tracking collects data unobtrusively, it is an ideal tool for observing human behavior without impacting it. Our hope is by adding gaze insights to your qualitative and quantitative data, you will gain a broader understanding of perception and preference, enabling you to deliver nuanced findings.

We’ve designed a set of hands-on workshops to help you learn how our eye tracking glasses work and how to analyze large data sets. You do not need to have any prior knowledge of eye tracking to attend.

The presentations

Teaching Tobii – Eye tracking in education

Speaker: Jörg Mühlhans

The use of Tobii's mobile eye trackers and analysis software in scientific research is becoming popular among students and researchers. This presentation is an experience report of using Tobii Glasses 3 in teaching and an overview of student research in areas such as image and video viewing, cognitive tasks, and musical synchronization, with a focus on discussing the accuracy and reliability of data and impact of experimental set-up on perception.

Walking through the city: Mobile eye tracking and aesthetic experiences in Viennese streets

Speakers: Kirren Chana and Margot Dehove

The city's central position within our human world leads us to carefully consider its design and aesthetics. As such, we aim to gain further understanding of interactions with everyday environment. In this talk, we present the use of mobile eye-tracking methods in our field studies, and its application in two projects exploring engagements in the street, 'Reading in the City' and 'Urban Art and Green'.

234 x 77: Mapping the museum from Gerstl to Schiele

Speaker: Carola Korhummel

The Leopold Museum in Vienna was the setting for a mobile eye-tracking study in 2022, conducted by the CReA Lab and the MediaLab at the University of Vienna. 234 participants viewed 77 artworks in 6 rooms and the study provides insights into viewers, art, curatorship, and more. The presentation outlines the study's development, challenges, and raises questions on the use of eye-tracking in museums to establish best practices for data collection and analysis.