Tobii Sustainability


Tobii at Women in Tech 2023

  • March 23, 2023
  • Stockholm Waterfront

Event details

  • March 23, 2023

  • Stockholm Waterfront


  • Tickets required for entry to the event

    Note: The event is fully booked.

  • Event website

We are glad to be partners again of Women in Tech Sweden! A non-profit organization empowering woman in tech since 2014, with 18k members, and supported by more than 20 high-profile companies.

Event details

We are ⚡️Charged and Ready to Raise⚡️ at the Stockholm conference on March 23, gathering 2,500 women in tech.

Women at Tobii building our future from different roles are ready to raise their voices and inspire us with their women in tech stories.

Curious about eye tracking and attention computing?

Demo our products and discover how Tobii's tech is used in VR, sports, scientific research, gaming, and to make roads safer. The possibilities are limitless.

Maybe you have an idea to bring attention computing to the next level?

Visit our booth on the 5th floor!

Tobii Booth location Women in Tech 2023 STockholm

Our talks

Changing history by going faster

Speaker: Milla Sjöstrand

It has been 47 years since a woman started a race in the most technologically advanced sport in the world - Formula 1. But a 15-year-old Swedish racing driver is working hard behind the steering wheel with innovative technologies to break this streak and become the next female F1 driver.

Get inspired by Milla’s story and her teamwork spirit, encouraging women from different fields to work together to reach their goals.

"I think it’s time to change history. Together."

Learn how using technologies and data analysis, such as eye tracking and attention computing, in her training boost Milla’s sports performance, helping her achieve her dream of racing at the cutting edge of motor racing - Formula 1.

We save lives on the roads

Speakers: Anna Redz and Annika Borgström

Tobii Automotive creates software that will save lives on the roads. Your eyes will tell us whether you should sit behind the steering wheel. Join us to discover how drivers’ states and attention help drive the development of Tobii’s newest product. Find out what we are creating now with Anna Redz and Annika Borgström, Product Owners at Tobii.

Tobii has more than 20 years of experience developing eye tracking and attention computing in different use cases. A few years back, we started a journey to put our technology into cars.

Join our expert talks!

Check out the full agenda for Women in Tech 2023.

Check out the agenda for the Women in Tech 2023 Focus sessions.

Attention Tobiians!

In the office on March 23? Join us for the live stream. See the Sharepoint site for the full agenda.

Tobii live stream of WIT2023

Agenda - Our talks

  • 11:45 - 11:52 - Main stage

    Changing history by going faster - Milla Sjöstrand

  • 14:00 - 14:45 - Focus session

    We save lives on the roads - Anna Redz and Annika Borgström

Event details

  • March 23, 2023

  • Stockholm Waterfront


  • Tickets required for entry to the event

    Note: The event is fully booked.

  • Event website


  • WIT 2023 speaker

    Milla Sjöstrand

    Racing Driver

    As a 15-year-old racing driver, Milla has already been driving go-karts and cars for half her life. She was a 2021 finalist with the FIA Girls on track: Rising Stars talent program and has been in the Ferrari F1 factory for testing and training. To find the edge, she also drives in a racing simulator, using the Tobii eye tracking technology to analyze and improve her driving. Check out her bio @

  • Tobii employee

    Anna Redz

    Product owner, Automotive, Tobii

    Anna studied engineering physics but fell in love with theoretical computer science. After 12 years in x-ray imaging, Anna joined Tobii 5 years ago, where she has worked in the PC and automotive team as an algorithm developer, scrum master, and product owner. Her passions are tricky math, physics, problem-solving, and sharing information. “The more we understand, the better work we can do.”

  • Tobii Annika Borgström

    Annika Borgström

    Product Owner, Automotive, Tobii

    In her 7 years at Tobii, Annika has worked in the Screen Based/PC team with eye tracker features and OEM integrations, and now in the DMS (Driver monitoring system) team. She has 24 years of experience in software development and is passionate about user experience, clear communication, and having everything in order.