Man using Tobii Pro Glases 3 at a bus stop

Customer stories

Companies and universities around the world use our eye tracking and attention computing products to improve their businesses, build their own innovative products, and enhance their research.

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Trusted by the world's leading companies and institutes

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Our customer stories

Inspiring stories from our valued customers

Heathrow airport

How does Heathrow airport use eye tracking to improve wayfinding in Terminal 5

Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.

Water pipes

How Kubota cut training time in half and improved digital transformation

In addition to improving the efficiency of training, Kubota is using eye tracking as part of the plant’s digital transformation strategy.

Older person getting help from a nurse

Tracking eye movements to diagnose Parkinson’s disease

Karolinska Institute explored the possibility of using eye tracking as a prospective diagnostic tool for Parkinson’s disease, and their quest yielded exciting results.

MSI computer

A collaboration between Tobii and MSI

A collaboration with MSI, bringing Tobii Aware features like privacy and wellbeing to MSI’s all-in-one PCs in the MSI PRO and Modern series.

Alpine race team car

Accelerating the game: Alpine Esports' winning vision for sim racing

How Alpine Esports are using Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing.

Woman having a dizzy spell

Revolutionizing vertigo diagnostics and treatment with eye tracking and VR

NeuroEars is pioneering advanced digital diagnostic and therapeutic treatment for neurotological disease, utilizing the power of eye tracking in VR.

Customer videos

Our customers and products in action

Eye tracking as a way to illustrate surgical methods and assess students’ learning

Eye tracking insights derived from visual attention can be used to demonstrate the cognitive processes attached to particular tasks, and assess the level of understanding displayed by students during the learning process.

SEAT and infotainment design

SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.

Why digital agencies use eye tracking for UX testing

Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. We asked the UX team at a global digital agency why they use Tobii eye tracking, and this was their response.


What our customers are saying

  • Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.

    NASA Research Scientists


  • With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.

    Wesley Lang

    Research and Insight manager (Operations), Heathrow

    Heathrow logo
  • Our study participants are people with Autism Spectrum disorders or Schizophrenia where having an eye tracking system that is unobtrusive and allows for head movement is imperative. The dual eye tracking cameras, sampling rate and discreet design with Tobii Pro Fusion will open up the possibilities for more extensive research on our demographic.

    Dr. J. Adam Noah


    Yale University School of Medicine logo
  • The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data.

    Professor Barbara Chaparro


    Embry-Riddle Aeronautical University
  • Tobii Ocumen makes it easier for us to run our software and do our analysis. Everything is being filtered for us. All the high frequency gaze data are captured, processed, and filtered — a step we hadn't previously been able to utilize. When the data gets to us, it's ready for our implementation. It's a tremendous time-saver, and it puts the raw data into a consumable format

    Scott Anderson

    Clinical Officer, NeuroSync

    Neursosync logo
  • Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

    Jeroen van der Kallen

    Customer Insight and Innovation Manager Europe, Unilever

    Unilever logo.
  • This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.

    Prof. Dr. Christoph Starck


    Deutsches Herzzentrum berlin logo
  • Tobii Pro Spectrum is the best device in the market for our research. We want the equipment to have high resolution but also to be relatively simple to use. Tobii Pro Spectrum is very flexible to multiple settings and can be used for different purposes.

    Marco A. Palma

    Associate Professor, Department of Agricultural Economics and Director of the Human Behavior Laboratory, Texas A&M AgriLife, Texas A&M University

    Texas A&M Agrilife logo
  • Our VisuALL Virtual Reality Platform (VRP) provides automatic, objective, and standardized visual function tests. Our partnership with Tobii allows us to increase the accuracy of our technology even more. Tobii Ocumen has helped us develop and deploy our product offerings and is a step forward in automating the assessment of visual function.

    Alberto Gonzalez

    CEO, Olleyes

    Olleyes logo
  • By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.

    Jonas Yden

    Head of Insight and Innovation, Carlsberg Group  

    Carlsberg logo

Any questions?

Contact our experts to find out more about how eye tracking and attention computing can help your company and research.