Companies and universities around the world use our eye tracking and attention computing products to improve their businesses, build their own innovative products, and enhance their research.
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future.
By introducing Tobii eye tracking wearables into inspection training, Kubota gained a way to provide measurable, targeted feedback, supporting continuous improvement and maintaining high product quality.
A research team of doctors have improved medical schools’ thoracoscopic surgery training by combining medical expertise with eye tracking.
How Alpine Esports are using Tobii's Eye Tracker 5 to redefine performance and immersion in virtual racing.
NeuroEars is pioneering advanced digital diagnostic and therapeutic treatment for neurotological disease, utilizing the power of eye tracking in VR.
To reduce training time of novice employees, Denso equipped expert inspectors with eye tracking glasses, revealing visual patterns that explained their exceptional quality and efficiency.
Swedish startup Stardots is refining the diagnosis process for psychological illnesses with Psilmi™, a new platform that uses eye tracking to assess mental health.
OHB Sweden recently partnered with Tobii to explore how eye tracking could enhance operator training, software implementation and mission efficiency.
In this study, we partnered with the Rijksmuseum in Amsterdam, a world-renowned art museum, using Tobii Pro Glasses 3 to explore how labels guide visitor’s attention.
Eye tracking insights derived from visual attention can be used to demonstrate the cognitive processes attached to particular tasks, and assess the level of understanding displayed by students during the learning process.
SEAT wanted to optimize their infotainment system making it safer and easier to navigate. Their eye tracking study helped them understand driver awareness with greater sensitivity, enabling fresh design decisions.
Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. We asked the UX team at a global digital agency why they use Tobii eye tracking, and this was their response.
Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.
NASA Research Scientists
NASA LANGLEY RESEARCH CENTER
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
Our study participants are people with Autism Spectrum disorders or Schizophrenia where having an eye tracking system that is unobtrusive and allows for head movement is imperative. The dual eye tracking cameras, sampling rate and discreet design with Tobii Pro Fusion will open up the possibilities for more extensive research on our demographic.
Dr. J. Adam Noah
YALE SCHOOL OF MEDICINE, BRAIN FUNCTION LAB
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data.
Professor Barbara Chaparro
EMBRY-RIDDLE AERONAUTICAL UNIVERSITY, USER EXPERIENCE LAB
Tobii’s world leading eye tracking technology has played an important role in the success of our services for many years, and Tobii Nexus has been critical for us in our quest to democratize reading development by removing hardware-barriers in our assessment services.
Anna Kraft
CEO, Lexplore
Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.
Prof. Dr. Christoph Starck
GERMAN HEART CENTER BERLIN
Tobii Pro Spectrum is the best device in the market for our research. We want the equipment to have high resolution but also to be relatively simple to use. Tobii Pro Spectrum is very flexible to multiple settings and can be used for different purposes.
Marco A. Palma
Associate Professor, Department of Agricultural Economics and Director of the Human Behavior Laboratory, Texas A&M AgriLife, Texas A&M University
Our VisuALL Virtual Reality Platform (VRP) provides automatic, objective, and standardized visual function tests. Our partnership with Tobii allows us to increase the accuracy of our technology even more. Tobii Ocumen has helped us develop and deploy our product offerings and is a step forward in automating the assessment of visual function.
Alberto Gonzalez
CEO, Olleyes
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight and Innovation, Carlsberg Group
Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.
NASA Research Scientists
NASA LANGLEY RESEARCH CENTER
With eye tracking we can pinpoint exactly where passengers face confusion in their journeys and what signage is being ignored or misinterpreted.
Wesley Lang
Research and Insight manager (Operations), Heathrow
Our study participants are people with Autism Spectrum disorders or Schizophrenia where having an eye tracking system that is unobtrusive and allows for head movement is imperative. The dual eye tracking cameras, sampling rate and discreet design with Tobii Pro Fusion will open up the possibilities for more extensive research on our demographic.
Dr. J. Adam Noah
YALE SCHOOL OF MEDICINE, BRAIN FUNCTION LAB
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting wayfinding research, especially in an outdoor environment where, with a narrower field of view, we would lose track of the gaze data.
Professor Barbara Chaparro
EMBRY-RIDDLE AERONAUTICAL UNIVERSITY, USER EXPERIENCE LAB
Tobii’s world leading eye tracking technology has played an important role in the success of our services for many years, and Tobii Nexus has been critical for us in our quest to democratize reading development by removing hardware-barriers in our assessment services.
Anna Kraft
CEO, Lexplore
Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.
Jeroen van der Kallen
Customer Insight and Innovation Manager Europe, Unilever
What took us 6 weeks and $100,000 with a global market research company took 2 hours and a fraction of the cost with Sticky.
Key Account Manager
Customer Department, HL Display Sweden
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
This is the first time we can actually get data on visual human information collection…and we can use this data to optimize training procedures, we can also optimize operative procedures.
Prof. Dr. Christoph Starck
GERMAN HEART CENTER BERLIN
Tobii Pro Spectrum is the best device in the market for our research. We want the equipment to have high resolution but also to be relatively simple to use. Tobii Pro Spectrum is very flexible to multiple settings and can be used for different purposes.
Marco A. Palma
Associate Professor, Department of Agricultural Economics and Director of the Human Behavior Laboratory, Texas A&M AgriLife, Texas A&M University
Our VisuALL Virtual Reality Platform (VRP) provides automatic, objective, and standardized visual function tests. Our partnership with Tobii allows us to increase the accuracy of our technology even more. Tobii Ocumen has helped us develop and deploy our product offerings and is a step forward in automating the assessment of visual function.
Alberto Gonzalez
CEO, Olleyes
By tracking a potential customer’s point of gaze, we were able to measure aspects of the decision-making process in a way that has never been done before.
Jonas Yden
Head of Insight and Innovation, Carlsberg Group
Contact our experts to find out more about how eye tracking and attention computing can help your company and research.
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