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廣告分析
分析使用者與您廣告的互動方式，找出引起興趣的部分以及潛在的改善空间。
跨裝置雲端眼動方案
洞察注意力分布 解析消費者行為
Sticky by Tobii 介紹
Sticky by Tobii 是一款線上眼動追蹤軟體和調查工具，分析您的創意設計在目標受眾上如何被接受，以及在他們最常使用的設備上的表現。觀察廣告、包裝和視頻對全球真實受眾的影響，無論是獨立觀察還是在特定情境下。
您可以測試的內容
影片內容分析
查看使用者與影片的互動過程，了解哪些部分吸引他們的注意力，以及他們在哪些地方可能會失去興趣。
包裝 & 產品陳列分析
評估包裝設計的效用，以及其在貨架上的表現。Sticky 可以揭示哪些產品會脫颖而出、設計元素如何影響消費者在貨架上的選擇，以及可見度如何轉化為注意力。
客戶推薦評價
As consumers move their media behavior more and more mobile, Sticky enables learnings & insights from where the consumers really are, allowing us at P&G to continue keep the consumer at heart.
Tobias Graaf Bjöersdorff
Nordic Data & Digital Brand Manager, Procter & Gamble
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Sticky by Tobii enables us to get data and insights from digital medias that are very difficult to access otherwise, helping us make better, more educated investment decisions for our clients and make our media optimization efforts more effective across all platforms.
Jacob von Segebaden
Insight Manager, Dentsu Data Labs
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As a cost-effective solution, Sticky by Tobii allows us to quickly illustrate the impact our creative advertising formats have for our clients.
Dominic Tillson
UK Marketing Director, Azerion
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The COVID pandemic brought us problems – no face-to-face fieldwork and limited ability to travel – and so we turned to Sticky. Our solutions development team collaborated with the team at Tobii to integrate Sticky into our online PACKMASTER tool based on the Forsta interviewing platform to provide a seamless experience for respondents.
Chris Peach
Head of Packaging & Design, Walnut Unlimited
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We used Sticky by Tobii in our pilot study to test online advertising effectiveness on smartphones, achieving unique insights into our consumers’ attention and engagement. In the future, we hope these will help us make better investment decisions and optimize ads and packaging for maximum impact!
Jacob Rolland
Marketing Manager, Kiwi
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Sticky by Tobii Pro complements our research toolbox and provides a deeper and better understanding of ad awareness and engagement. When combining eye tracking on mobile with standard brand and ad effectiveness survey questions we get a deeper and more holistic view of ad performance on mobile devices.
Pernille Vermedal Høgh
Head of Insight & Effect, Schibsted
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