May 18, 2021
The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design.
Professor of Social Psychology at Complutense University
Unicharm, who are well experienced in using cutting-edge technologies to conduct market research, decided to use eye tracking and VR research.Learn more
Stratégir tests new and existing products using purchase process simulations and high-definition virtual shelves. Eye tracking completes impact evaluations of packages and shelf positioning. Conclusions drawn from this package design study resulted in a 15 % sales growth.Learn more
Unilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.Learn more