Resource type
- Webinar
Webinar
Professor of Social Psychology at Complutense University
Unicharm, who are well experienced in using cutting-edge technologies to conduct market research, decided to use eye tracking and VR research.
Learn moreStratégir tests new and existing products using purchase process simulations and high-definition virtual shelves. Eye tracking completes impact evaluations of packages and shelf positioning. Conclusions drawn from this package design study resulted in a 15 % sales growth.
Learn moreUnilever used eye tracking to better understand how customers engage with product packaging in-store. They chose eye tracking because it provides more detail on consumer behavior than traditional methods.
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