Person looking at packaging in a store

Webinar

Eye tracking and packaging neuro-design

Resource Details

  • May 18, 2021

  • 17 min

  • English

  • Free

Webinar information 

The Spanish company Campofrío was launching a new product, and they had different packages proposed for the advertising agency. We used eye tracking, facial expression, GSR, and a pickup test to analyze the packages. From this analysis we gave the shopper marketing director of the company insights as to what packaging had the best design. 

Resource Details

  • May 18, 2021

  • 17 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Wearables

    Tagged solutions

    • Packaging research

Speaker