Eye Tracking Research Toolbox

Course details

Eye tracking is a powerful method to study the human mind and behaviour.

The course is divided into two components:

(1) a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights;

(2) a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establish a set of "good practices" that you can easily transfer to your research.

Key concepts in this eye tracking course are:

• Choosing your eye tracker:
  Eye tracking glasses or Screen-based eye trackers?

• The ideal eye tracking experiment and the importance of piloting

• Designing your study: The data-quality and data-analysis perspectives

• Working with Areas of Interest

• Eye tracking with difficult participants

• Reading and reporting eye tracking data

In covering these concepts during the course, the focus will be on the trade-offs, not the "right" answer. Usually, in eye tracking research, absolute right answers do not exist. In this course, we will stress that context (e.g. which participant group are you measuring? what question are you trying to answer? where is the research conducted?) is important for the implementation of eye tracking.

Who is this course for?

Individuals who are (one of) the first in their group, company, or research field to use eye tracking.

Previous attendees have come from:

• Academia
  (PhD. students, postdocs, professors from e.g. psychology, biology, medicine, computer science)

• Commercial institutions
  (e.g. marketing research, usability, decision making)

• Non-commercial institutions
  (e.g. hospitals, air traffic control, army)

Note that this is not an exhaustive list and attendees from different fields are very welcome as well.

Zsofia Pilz, a Tobii representative, will be present onsite to answer all questions you might have regarding our eye tracking solutions.