We use a range of tools…and now eye tracking is a huge complement to these. It answers a lot of questions which come up from other testing methods and even highlights some questions we weren’t aware of.Teresia Schullström, UX Designer, Avanza
Customer story
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Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
Learn moreTobii Dynavox makes a range of assistive devices and software to help those unable to use their hands to control a computer, and those who can’t effectively communicate verbally.
Learn moreEmbarking on a new project to take on the highly competitive sector of online accommodation booking meant Bookingsweden needed to launch with confidence. Using eye tracking allowed the team to identify and fix usability issues with the site before it went live.
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