With eye tracking I can see recurring problems users have and then I can analyze why. Is it the size of the taskbar? Is it the layout? Is it that the regions we are using are too small? Is it the iconography that is too hard to understand? Eye tracking gives me deeper insight into why I am seeing these problems.Jaén Cantor, UX & UI Designer, Tobii Dynavox
Customer story
Tobii Dynavox uses eye tracking for user interface testing
Resource Details
Written by
Tobii
Read time
4 min
Tobii Dynavox makes a range of assistive devices and software to help those unable to use their hands to control a computer, and those who can’t effectively communicate verbally.
The question
Tobii Dynavox wanted to know in more detail, how users interact with its Windows Control software.
The Software enables people to use their Windows PC via their eye gaze and removes the need to use a mouse or keypad which means that it needs to deliver an incredibly intuitive and smooth user experience. Because users often have a reduced capacity for spoken or written communication, it can be difficult to get feedback from user experience tests. The team wanted to be able to get a greater sense of how users interact with the software, which features and functions work well, and which ones need improvement.
The method
Windows Control is driven by Tobii Dynavox’s eye tracking hardware, but to test the software’s usability the UX team turned to Tobii Pro’s solutions for eye tracking based user experience testing. Basically, their team used our software to test their software. During the tests the user ran through a series of tasks as they normally would while also using Tobii Pro’s software solution for eye tracking based UX tests, which allowed the UX team to view and record the gaze of participants as they interacted with the Windows Control features.
The outcome
The information gathered by using our eye tracking based UX testing software allowed Tobii Dynavox’s UX team to see and understand how well various design features work and then make adjustments to improve them. It also allowed the team to provide other stakeholders with tangible evidence and explanations as to why changes should be made by showing them the gaze recordings from the tests. This material informed several design changes following the initial tests and gave ideas for how further UX tests could be conducted.
Empowering UX design with attention data
Receive an example report of eye tracking insights for UX research.
Resource Details
Written by
Tobii
Read time
4 min
Share
Want to learn how you can use eye tracking and attention computing in your research?
Fill out the form and one of our experts will contact you shortly.
Related content
Customer stories
Avanza improves online services with eye tracking
Avanza is Sweden’s leading online platform for savings and investments. Because all transactions occur through its website ensuring it’s not only reliable but also intuitive to use is essential for customer satisfaction and continued growth.
Learn more
Customer stories
Preparing a website for launch with eye tracking
Embarking on a new project to take on the highly competitive sector of online accommodation booking meant Bookingsweden needed to launch with confidence. Using eye tracking allowed the team to identify and fix usability issues with the site before it went live.
Learn more
blog
Eye tracking and UX testing: when, how, and if you should use it.
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
Learn more