Resource type
- Customer story
Customer story
In order to attract interest in purchasing advertising space, it became important for Osaka Metro to measure the number of people who visually interact with advertisements.
Learn morePublic transport systems are a popular location for out-of-home advertising, they provide a captive audience for advertising messages as people wait for their train or bus, but they also compete with other messages relating to wayfinding and transit information.
Learn moreTobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
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