- Customer story
Your employees are your strongest asset. Make sure they are ready to take on the digital transformation by using eye tracking to help them clearly and effectively master these new technologies and embrace innovation. Equipping your workforce with the right skillset will set your organization up for long-term growth.
Staff turnover can have a huge impact on your training expenses, but adding eye tracking can mitigate the time, money and resources required to onboard new team members. Your new hires will appreciate literally seeing through the eyes of an expert to understand what they need to do. It doesn't get any clearer than that.
In almost all high-skill tasks, it can be difficult to verbally articulate best practices. Eye tracking provides visualizations like gaze plots, heatmaps, and visual replays that enable you to easily compare the performance of a novice worker with a more skilled one. This knowledge transcends language barriers, so multinational companies can transfer skills in a way that is universally understood.
Check out this video on how H&H Castings was able to reveal best practices and train newcomers by adding eye tracking to their training.
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H&H Castings, a premier supplier of aluminum castings, partnered with Tobii Insight to conduct a qualitative eye tracking study in a foundry in Pennsylvania, U.S.
Tobii is currently involved in a three-year eye tracking study which aims to reduce the skills gap and labor shortage affecting the Swedish metal industry.
Many manufacturers are currently battling the skills gap and grappling with the challenges of adapting to new technology, but a solution to their problems could be within sight.