Close up of a woman's eyes

Webinar

Using eye tracking to reveal users' hidden challenges

Seeing blind spots

Webinar information

Dr. Tim Holmes presents examples of eye tracking studies, depicting users performing daily tasks; where they can pose a challenge if the instructions are not clear, or the necessary attention is not paid to them. The analysis obtained when conducting studies with eye tracking allows us to correct errors that would go unnoticed when using another tool.

September 1, 2021

46 min

English

Free

Type

Webinar

Products

Eye trackers

Solutions

Consumer research and user experience

Speaker

Dr. Tim Holmes
Independent Neuroscientist, Researcher and Educator
Dr Tim Holmes is a visual neuroscientist who researches the role that environment and design play in decision making and behavior. He is recognized as a leading authority on eye tracking and visual attention and has worked with top brands, retailers, architects, content creators, and sports teams to educate on, and develop, behavioral interventions. Tim also works with many academic institutions and is an award-winning educator and public speaker on the application of neuroscience to behavioral influence.

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