Exploring product style perception: A comparative eye-tracking analysis of users across varying levels of self-monitoring
Digital shopping applications and platforms offer consumers a numerous array of products with diverse styles and style attributes. Existing literature suggests that style preferences are determined by consumers’ genders, ages, education levels, and nationalities. In this study, we argue the feasibility and necessity of self-monitoring as an additional consumer variable impacting product style perception and preference through the utilization of eye-tracking technology. Three eye-movement experiments were conducted on forty-two participants (twenty males ...
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