We use a range of tools…and now eye tracking is a huge complement to these. It answers a lot of questions which come up from other testing methods and even highlights some questions we weren’t aware of.Teresia Schullström, UX Designer, Avanza
事例
Eye tracking isn’t for every UX question, but for those it answers, it does so in a way no other method can. A great user experience is no longer a nice-to-have, it’s an expectation from customers.
さらに詳しくTobii Dynavox makes a range of assistive devices and software to help those unable to use their hands to control a computer, and those who can’t effectively communicate verbally.
さらに詳しく競争の激しいオンライン宿泊施設予約の分野に参入するために、Bookingswedenは入念な準備を行いました。その際、アイトラッキングでWebサイトのユーザビリティの問題をローンチ前に特定し、修正しました。
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