Tobiiソリューション・活用事例

“熟練者が何気なくこなしている塗装と検査の作業も、アイトラッキングで計測してみるとしっかりとポイントを押さえて作業していることが分かりました。熟練者自身も言語化できていなかった「カンとコツ」を解明することができました。これまで、教育する側もどう教えていいか分からなかったのですが、アイトラッキングの視線と動画を見せると、非熟練者もすぐに理解することができました

教育期間短縮からＤＸ戦略まで 

“Understanding human behavior will benefit aviation safety, space exploration, and enable safe, autonomous flight.

Studying human performance and attention at NASA Langley Research Center

“We have over 20 players come through our lab… Using eye tracking, we can see quantitative data on where their pupils are looking, and we can also use quiet eye to assess performance. That’s how we leverage the Tobii technology to understand the behavior.

Designing better putters with eye tracking; How PING used Tobii Pro Glasses 3 to improve putting performance

“Once they had completed the set number of laps, I would set to work analyzing the data. I was then able to work with the driver and their coach to develop the most efficient strategies for gathering the necessary information even at top speeds.

How eye tracking and visual insights can give F1 drivers a winning edge

“Eye tracking technology can provide real-time workflow videos overlaid with eye-movement data and using this resource to analyze experts' visual attention distribution, hand-eye coordination, and workflow enables researchers to extract key operational steps and attention details to optimize the training process.

Improving thoracoscopic surgery training using eye tracking technology

“検品の精度も上がって効率も上がった。育成には非常にアイトラッキングは有効。

期間従業員の教育期間を半分に短縮

“Using eye tracking gives you the opportunity to look through the consumer’s eyes, so instead of only listening to an opinion we now see the analysis…and when we need a specific answer to a question, we use a lot of eye tracking because eyes don’t lie.

Improving package design for Unilever

“As revealed through the study Tobii conducted for Facebook, eye tracking provides marketers with unbiased and accurate insight on what commercials need to have to be more compelling and relevant to the public.

TV advertising research for Facebook

Accelerating the game: Alpine Esports' winning vision for sim racing

“Wearable eye tracking has an advantage nothing else has. We can bring nurses into labs like the simulated lab we have here and run them through realistic clinically based scenarios and watch exactly what they're doing and track it...It gives you a level of granularity of data you just can't get anywhere else.

How eye tracking is improving medical device safety

Navigating museum narratives with eye tracking

Tracking eye movements to diagnose Parkinson’s disease