:quality(50))
Screen based
Psychology and neuroscience — Use cases
Eye tracking offers insights into cognitive functions and emotional states while providing cues to the neural mechanisms underlying these processes.
:quality(50))
Psychology and neuroscience
Eye tracking in psychology and neuroscience research
Eye tracking solutions systematically capture and measure tiny eye movements and gestures, which generates accurate insights about visual attention, cognitive processes, and reactions — enabling researchers to expand scientific knowledge of behavior.
Unlock deeper insights in psychology and neuroscience
Discover how eye tracking technology reveals hidden patterns in attention, cognition, and behavior—advancing research with precision and clarity.
- 72%
of behavioral studies rely on
self-reported data, which
can be biased or incomplete. - 68%
of researchers say lab
settings limit the realism
of behavioral observations. - 61%
of cognitive scientists
struggle to measure attention
and mental effort accurately.
What you can measure with eye tracking
Our eye tracking solutions combine nonintrusive and discreet eye trackers, such as Tobii Pro Spectrum, with software such as Tobii Pro Lab, enabling you to run studies and generate quantitative evidence underlying visual behavior in a wide variety of domains, such as:
:quality(50))
Perception
Explore temporal dynamics of perceptual processes. Investigate object, face or text recognition speed by tracking eye movements onto visual stimuli.
:quality(50))
Decision-making
Study spatiotemporal characteristics of gaze before, during, and immediately after the decision. Learn how individuals weigh different options, consider risks, and make choices.
:quality(50))
Language
Gain insights into language perception, processing, and comprehension.
:quality(50))
Problem-solving
Reveal how mental representations are formed and used in problem-solving. Differentiate between insight-based vs analytical problem-solving by measuring gaze behavior before solution discovery.
:quality(50))
Memory
Study various aspects of memory, including encoding, recognition, and retrieval. Analyze eye movements in a memory task and gain insights into the memory mechanisms.
:quality(50))
Attention
Measure overt attention allocation and dynamics in real-time. Learn about visual processing sequences or preferences for different stimuli in a scene.
Research setups for psychology & neuroscience
Standalone for the lab
If your study requires participants to observe or interact with physical objects or a person, you can use Tobii Pro Spectrum in standalone mode. Works together with Tobii Pro Lab to deliver insights on behavior.
:quality(50))
Screen-based for the field
In the field, you can connect the plug-and-play Tobii Pro Fusion eye tracker to a screen in, say, a school, hospital, or any other location where study participants are readily available. Works together with Tobii Pro Lab to deliver insights on behavior.
:quality(50))
Screen-based for the lab
For lab environments, our screen-based eye trackers, Tobii Pro Spectrum and Tobii Pro Fusion, produce visual stimuli on a screen and work together with Tobii Pro Lab to deliver insights on study participant reactions.
:quality(50))
Wearable for the real world
Designed for on-the-go data capture, our Tobii Pro Glasses 3 wearable eye tracker allows study participants to move around and interact intuitively with the objects and people around them — for the lab and the field.
:quality(50))
Fields of research
Cognitive psychology
Social psychology
Behavioral psychology
Developmental psychology
Psycholinguistics
Clinical psychology
Nonhuman primate
Health psychology
Delve deeper into psychology and neuroscience research
:quality(50))
Guide
Understanding and measuring cognitive load through eye tracking
This comprehensive guide explores how eye tracking provides a real-time, non-intrusive way to measure cognitive load and unlock insights into learning, decision-making, and performance.
:quality(50))
Learn article
What can eye tracking reveal about cognitive processes?
In this learn article, we will present how eye tracking technology has been used to study cognitive processes and the insights that these studies have generated.
:quality(50))
Webinars
Understanding child psychology with eye tracking
In this webinar experienced researchers will share their insights using eye tracking in developmental, clinical, and educational-psychology research in infants and children.
:quality(50))
Customer stories
Eye tracking sheds light on social anxiety
Studies show that people with social anxiety pay more attention to negative facial expressions. An eye tracking study confirmed this theory and revealed that training people to focus on positive stimuli can lead to a reduction in this bias.
:quality(50))
blog
Understanding cognitive load with Tobii eye tracking
Eye tracking opens a new window into human behavior, whether you're exploring attention, decision-making, or interaction, it provides powerful insights that help you understand how people engage with the world around them.
:quality(50))
blog
Measuring cognitive load in real time
Thanks to advances in eye tracking and cognitive algorithms, it’s now possible to monitor mental workload non-invasively and in real time. Discover how Tobii and SOMAREALITY are shaping the future of eye tracking.
:quality(50))
Report and papers
Eye tracking – a window to cognitive processes
Download this white paper to learn the value of eye tracking in cognitive psychology and neuroscience research and how it is used to study selected cognitive functions like attention, memory, decision-making, problem-solving, or associative learning.
:quality(50))
Customer stories
Empowering behavioral research through tailored labs and multimodal tools
Bridging the gap between expertise and infrastructure: A dive into global research institutions equipped by Noldus with Tobii eye tracking.
:quality(50))
Scientific publications
Did you know that over 15,000 scientific publications
feature Tobii eye tracking technology?
Discover the latest trends in eye tracking for Psychology and
neuroscience by exploring our scientific publication library.
Related application areas
:quality(50))
Cognitive and psychological research
Nonhuman primate
Neuroscientists and psychologists use eye tracking in nonhuman primate research to explore evolutionary conserved behaviors and cognitive processes.
:quality(50))
Cognitive and psychological research
Developmental psychology
Enabling researchers to study gaze behavior, one of the first developments, opening the door to a child's mind long before acquiring language.
:quality(50))
Cognitive and psychological research
Reading and language
Eye tracking has become an established tool to objectively measure human language processing and eye movements in reading.
Enabling success
Tobii offers tailored support to address research needs throughout your journey with Tobii’s eye tracking.
:quality(50))
Tobii Connect
Tobii Connect delivers product documentation, how-to guides, and answers to FAQs as well as access to software updates. Our customer care services help with any technical issues concerning Tobii products.
:quality(50))
Tobii Academy
Tobii Academy our online learning platform, helping you ensure study success at every step of the way from study design to interpreting your eye tracking data.