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Enhance training, safety, and driver performance through eye tracking
For instructors, fleet trainers, and safety researchers working with simulators, maintaining situational awareness and effective attention management are essential for decision-making and safe driving. Eye tracking reveals hidden behaviors, turning insights into safer roads and better driver training.
Make driver attention and behavior visible
Eye tracking brings visibility to driver behavior that often goes unnoticed in simulators and real-world sessions. Understanding where drivers focus over time helps assess attention strategies, cognitive load, and decision-making, turning insights into more effective coaching, scenarios, and safety initiatives.
- 50%
of road hazards go unnoticed by drivers
due to mind wandering and distractions. - 66%
of fatal distracted-driving crashes are
caused by mental overload. - 42%
of traffic fatalities are linked to unintended lane changes due to fatigue or inattention.
What you can improve with eye tracking
The advantages of using eye tracking to measure and assess driver attention include:
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Cognitive load and situational awareness
Assess driver workload during hazard perception and complex intersections to fine-tune training difficulty and timing.
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Visual attention and scan patterns
Record gaze behavior for replay and after-action reviews to identify missed cues or late detections.
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Decision-making under pressure
Understand how drivers prioritize information such as mirrors, instruments, signs, and pedestrians to improve judgment and response.
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Human–machine interface (HMI) and UX
Verify display layouts and Advanced Driver Assistance Systems prompts by mapping gaze to key areas, ensuring critical info appears at the right time.
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Instructional design and coaching quality
Strengthen simulator debriefs by incorporating objective attention data to highlight expert strategies and make them accessible for novices.
Our technology and expertise for driver training
Our solutions combine cutting-edge technology, expert guidance, and advanced analytics tools to help you capture driver attention, measure cognitive load, and optimize safety.
Use our managed services
Our experienced team specializes in human-factors expertise for training and simulator projects. We create customized studies, assist you from start to finish, and provide comprehensive support to ensure your success.
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Wearable eye tracking for simulators and on-road studies
Capture attention unobtrusively during simulator sessions or on-road drives without disrupting behavior. Wide-angle scene video with synchronized gaze lets you see the driver’s world through their eyes.
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Turn gaze data into measurable insights
Use screen-based systems where appropriate and analyze recordings with Glasses Explore or Tobii Pro Lab to map, identify areas of interest (AOIs), and compute quantitative metrics.
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When driving, things happen so quickly, you really don't realize how many decisions we make every second. So, the glasses have been very efficient in looking into what kind of decisions the participant is making.”
Philip Hansson
Owner, SWE Driver Training
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This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT
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Understanding how drivers visually scan the environment is the basis for developing innovative road safety solutions and measures.
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting research, especially in an outdoor environment. The design is very comfortable, making them unobtrusive to wear which is an important factor to collect unbiased insights.
Professor Barbara Chaparro
Embry-Riddle Aeronautical University, User Experience Lab
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When driving, things happen so quickly, you really don't realize how many decisions we make every second. So, the glasses have been very efficient in looking into what kind of decisions the participant is making.”
Philip Hansson
Owner, SWE Driver Training
This technology will help us humanize the interfaces, improving the user experience. With it we’ll certainly go a step further in the quality of the infotainment console of the future.
Rubén Martínez
HEAD OF SEAT’S SMART QUALITY DEPARTMENT
The scene camera's increased field of view in Tobii Pro Glasses 3 makes a major difference when conducting research, especially in an outdoor environment. The design is very comfortable, making them unobtrusive to wear which is an important factor to collect unbiased insights.
Professor Barbara Chaparro
Embry-Riddle Aeronautical University, User Experience Lab
Continue exploring eye tracking and driver studies
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“Using the Tobii Pro Glasses 3 wearable eye tracker, we measured the participants’ visual attention allocation and load in a real-world environment. It is, therefore, possible to accurately track the driver’s eye movement behavior in a multitask condition.
Designing safer vehicles with eye tracking
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Our team is here to help
E-learning platform
Local technical support
Consulting services
Want to find out more?
Talk to one of our eye tracking specialists to discuss what an
eye tracking study might look like for you.