Tobii eye tracking research helped us answer important business questions about the effectiveness of digital advertising signage.Kristina Norman, Head of Analytics, Clear Channel
事例
Tobii and its client, British destination media owner Limited space, report on an eye-tracking study that mapped the behaviour of retail destination visitors, in order to evaluate the impact and effectiveness of different advertising formats in the retail space.
さらに詳しくThe challenge of online advertising is getting people to engage with your ad. Measure noticeability, engagement, and emotional impact with eye tracking.
さらに詳しく