Tobii eye tracking

What can you do with eye tracking?

How eye tracking works

Placed on or within a device interface eye tracking captures a person’s eye movements and characteristics, calculating a range of useful data points including presence, attention, and gaze point as well as the position of a person’s eye and pupil size. An application can leverage this data for device interaction or to solve a problem.

What can you do?

What can you do?

To illustrate what you can do with eye tracking one of our designers has created a short video. Using just his eyes as a control mechanism — visualized by the blue bubble — he shows how to select objects, zoom, pan, and carry out a quality inspection.

Fields of uses

Eye tracking can be used in an unlimited number of fields of uses. From scientific research, to consumer marketing, on the job training, and even integrating it into your own products — eye tracking is a versatile tool to have. Discover where eye tracking can be used and how it can enhance your research or platform.

Tobii Pro Fusion

Try it yourself

Try it yourself

To get started with eye tracking, the first thing you need is an eye tracker. Once you’ve connected it, download our Concept Validation Tool and start controlling things with your eyes — no application development needed!

#1 Get an eye tracker​

Are you eligible for a loan?

We may be able to lend you an eye tracker for testing purposes. If you think you might be eligible, get in touch with us.

If you don’t want to wait, you can buy an eye tracker, such as the Tobii Eye Tracker 5 — available on Tobii Gaming.

#2 Connect and configure​

Our eye trackers connect to a PC through a USB port. When you plug your Eye Tracker 5 in for the first time, the Tobii Experience App will start automatically and guide you through the configuration options.

Need some extra help with the set up of your eye tracker? Check out our support article.

#3 Get the download

The Concept Validation Tool gives you instant access to our eye tracking demo that includes features such as:

  • Select an object by looking at it
  • Zoom, scroll, or pan across the screen with head or eye movements
  • Perform a quality control check by ensuring that you look at all areas on a screen
  • Stop an action when you are distracted.



Image selection

Use gaze to select​

Button actions

Use gaze to select​

Quality control / security

Verify all corners

Image carousel

Use gaze to select

Zoom, pinch, and pan

With gaze


With head movement

Add safety

When you’re not looking

What is eye tracking?

Eye tracking is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology.

Woman's face with eye markers


Download the Concept Validation Tool

Fill out the form to download this useful tool.