Funding support services is designed to assist researchers, who are looking to integrate eye tracking into their methodology, with their applications for grant funding.
Helping you secure research funding
We understand how important it is to secure funding for your research project, which is why we want to help you increase the chance of receiving a positive decision on your application. A key component to receiving a good outcome is articulating the value that eye tracking brings to your research, which is why we offer a support service to help you in this process.
What is Funding Support Services?
We can help by providing:
- letter of support for your research proposal
- individualized budget justification for Tobii solutions
- feedback on the eye tracking components of the funding proposal
- tailored Tobii eye tracking references
- consultation on data analysis and interpretation
Are you eligible?
We aim to assist all researchers who send us applications for review, but first there are some things to consider investigating and including in your document before submitting a request to our program.
Funding source: Research your funding body and carefully read their instructions, evaluation criteria, take note of deadlines and who will be reading and reviewing your application.
Value eye tracking in your research: It’s important to be specific with your research objectives and applied methodology. If your proposal is too vague or wide-reaching it may not stand a good chance of being approved. Illustrate how eye tracking will bring value to your research and why it may be a good option combined with or in place of other methodologies.
Preliminary results: It’s helpful to include material that supports your proof of concept such as, data from a pilot experiment, preprint, or recent publication.
We encourage you to submit your application as early as possible to give us ample time to review and ideally no later than 3-4 weeks prior to the deadline. However, if this is not possible, please still reach out and we will try our best to see how we can help.
Are you eligible
“I am very new to eye tracking, so I didn’t know much about the data outcomes. Funding support services helped me understand and narrow down the required outcomes, which was critical for me as a researcher new to this field.”
Dr. Diana Kelm, M.D., Mayo Clinic Rochester Division of Pulmonary and Critical Care
“Funding support services by Tobii was absolutely instrumental in helping me to obtain funding for my work on cognitive development.”
Dr. Koleen McCrink, Ph.D., Barnard College, NY
“Tobii’s service was extremely helpful in securing grant funding. Tobii provided us with a quote for the equipment we wanted to purchase with the grant and letter of support detailing how they could support our purchasing and use of the equipment. Having this information was very valuable to show that our project methods could be carried out within our proposed budget.”
Kathrin Maki, Assistant Professor of School Psychology, University of Florida – Online Learning Institute
Our research scientists
Our research scientists are here to help
Marisa Biondi is a senior research scientist at Tobii and manages the Funding support services program in North America. This position allows her to help build an eye tracking community, through partnerships with researchers hoping to implement eye tracking in their work, or by supporting existing customers in acquiring knowledge or additional grants. Dr. Biondi has a Ph.D. in Psychological & Brain Sciences from Texas A&M University and used fNIRS and eye tracking to study the functional organization of the developing human brain.
Sheila Achermann is a research scientist at Tobii where she helps researchers secure funding for their eye tracking projects and serves as a subject-matter expert on eye tracking methodology and analysis. In addition, she holds a PhD in Psychology, investigating neurodevelopmental conditions in a joint project between Uppsala University and Karolinska Institute. Her research addresses questions in developmental neuroscience using automated technology, including eye tracking and motion capture systems.
Hellen Vergoossen is a research scientist at Tobii where she assists researchers from the funding to the implementation of their eye tracking projects through training and consultations. Dr. Vergoossen has a PhD in psychology from Stockholm University, investigating the effect of language on the processing of social information. Besides eye tracking, she has methodological knowledge of EEG, fMRI, accelerometry, psycholinguistics, and statistical analysis.
Apply for funding support
Please note: This service is only available in US, Canada, Central and South America and European regions (EEA, Switzerland and UK).
Watch the video
Introducing Funding Support Services
Learn more about our Funding and support services.
Watch the webinar
Setting up for success
Tips and tricks to help you gain funding including the specific eye tracking terminology to incorporate into your proposals.
Watch the webinar
Funding and support services by Tobii
We cover some key components to consider for your grant and discuss our complimentary funding support services that are available to you.
4 key benefits of eye tracking to highlight in your grant proposal
Four main points to highlight in your grant proposals to provide convincing reasons why your proposal should be funded.
How to choose the right eye tracker for your research — the all-in-one guide
Find out how the top four criteria — stimulus type, participants, testing environment, and metrics — impact how to choose the best eye tracker for research.
The all-in-one guide to choosing the right eye tracker for your research
This guide will walk you through the questions that are important to consider when evaluating a new eye tracking system, to help you choose the right eye tracker for your research.