Ad and packaging testing
Sticky by Tobii
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
Remote testing software
We offer two varieties of remote testing software to suit your specific field of interest: whether it's advertising, packaging, or user experience (UX).
UX and usability testing
Tobii UX Explore
Test your UX design on the devices people use the most. Wherever they are, whatever they’re doing, understand how participants experience your digital products remotely, in their natural environments.
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Reimagining attention: Boosting advert effect with eye tracking insights
How advertisers are using eye tracking to reframe their understanding of advert attention.
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UX study with two e-commerce giants
This example study provides an in-depth analysis of how users navigate the path to sustainable fashion choices on 2 leading e-commerce platforms, Zalando and ASOS.
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An eye tracking prototype test for an e-commerce platform
This study delved into the effectiveness of design elements, such as layout and icons, in guiding user navigation and enhancing the checkout experience.
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Building user empathy with attention data
In this blog post, we delve into the power of attention data, particularly how tools like Tobii UX Explore are offering valuable insights into user behavior.
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