Ad and packaging testing
Sticky by Tobii
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
We offer two varieties of remote testing software to suit your specific field of interest: whether it's advertising, packaging, or user experience (UX).
Sticky by Tobii
Sticky by Tobii is an online eye tracking and survey tool that allows you to understand your consumers on a deeper level, wherever they are.
Tobii UX Explore
Test your UX design on the devices people use the most. Wherever they are, whatever they’re doing, understand how participants experience your digital products remotely, in their natural environments.
The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.
Learn moreHow advertisers are using eye tracking to reframe their understanding of advert attention.
Learn moreThis example study provides an in-depth analysis of how users navigate the path to sustainable fashion choices on 2 leading e-commerce platforms, Zalando and ASOS.
Learn moreThis study delved into the effectiveness of design elements, such as layout and icons, in guiding user navigation and enhancing the checkout experience.
Learn moreIn this blog post, we delve into the power of attention data, particularly how tools like Tobii UX Explore are offering valuable insights into user behavior.
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