Woman looking at a tablet with wearable eye trackers

Webinar

New ways for ethnographic research

Studying behavior with in-home eye tracking research

Resource Details

  • May 6, 2020

  • 54 min

  • English

  • Free

Webinar information

When at its best, consumer offers businesses a clear and unbiased view into the everyday lives of their customers. To achieve this, unobtrusiveness is key. Wearable eye tracking technology enables ethnographic research and in-home use tests without a live moderator and interruption of natural behavior. This webinar covers available eye tracking solutions for in-home studies, presents cases, sample results and relates to complementary approaches like remote interviews or diaries.

Resource Details

  • May 6, 2020

  • 54 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Software
    • Eye trackers

    Tagged solutions

    • Consumer research and user experience

Speaker

Related content

Person looking at a mobile phone
Customer stories

TV advertising research for Facebook

Facebook IQ, the social network’s research division, wanted to get an accurate understanding of how people watch TV in their homes, and how frequently their attention was diverted to other devices, especially during commercial breaks.

Learn more
TV ads
Report and papers

Earning attention

Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.

Learn more