Woman looking at a tablet with wearable eye trackers

Webinar

New ways for ethnographic research

Studying behavior with in-home eye tracking research

Resource Details

  • May 6, 2020

  • 54 min

  • English

  • Free

Webinar information

When at its best, consumer offers businesses a clear and unbiased view into the everyday lives of their customers. To achieve this, unobtrusiveness is key. Wearable eye tracking technology enables ethnographic research and in-home use tests without a live moderator and interruption of natural behavior. This webinar covers available eye tracking solutions for in-home studies, presents cases, sample results and relates to complementary approaches like remote interviews or diaries.

Resource Details

  • May 6, 2020

  • 54 min

  • English

  • Free

    Resource type

    • Webinar

    Tagged products

    • Wearables
    • Online marketing tools

    Tagged solutions

    • Consumer research and user experience
    • UX research

Speaker