Resource type
- Webinar
Webinar
New ways for ethnographic research
Studying behavior with in-home eye tracking research
Resource Details
May 6, 2020
54 min
English
Free
Webinar information
When at its best, consumer offers businesses a clear and unbiased view into the everyday lives of their customers. To achieve this, unobtrusiveness is key. Wearable eye tracking technology enables ethnographic research and in-home use tests without a live moderator and interruption of natural behavior. This webinar covers available eye tracking solutions for in-home studies, presents cases, sample results and relates to complementary approaches like remote interviews or diaries.
Resource Details
May 6, 2020
54 min
English
Free
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Speaker
Sylvia Knust
Director of Tobii Insight, North America, Tobii
Sylvia Knust, Director of Tobii Insight, North America, has worked in the field of user experience and design research for nearly 20 years, applying eye tracking to both new and traditional research methods. She is highly experienced in leveraging attention data to better understand consumer perceptions and behaviors and drive high impact business decisions that enhance the consumer experience.
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