Webinar
New ways for ethnographic research
Studying behavior with in-home eye tracking research
Speaker
Sylvia Knust
Director of Tobii Insight, North America, Tobii
Sylvia Knust, Director of Tobii Insight, North America, has worked in the field of user experience and design research for nearly 20 years, applying eye tracking to both new and traditional research methods. She is highly experienced in leveraging attention data to better understand consumer perceptions and behaviors and drive high impact business decisions that enhance the consumer experience.
Related content
TV advertising research for Facebook
Facebook IQ partnered with Tobii Insight to run an in-home eye tracking study to discover what distracts people while watching TV.
Assessing TV ad attention for Google
Google partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
Earning attention
Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.