Resource type
- Webinar
Webinar
Studying behavior with in-home eye tracking research
Director of Tobii Insight, North America, Tobii
Sylvia Knust, Director of Tobii Insight, North America, has worked in the field of user experience and design research for nearly 20 years, applying eye tracking to both new and traditional research methods. She is highly experienced in leveraging attention data to better understand consumer perceptions and behaviors and drive high impact business decisions that enhance the consumer experience.
Facebook IQ, the social network’s research division, wanted to get an accurate understanding of how people watch TV in their homes, and how frequently their attention was diverted to other devices, especially during commercial breaks.
Learn moreGoogle partnered with Tobii Insight to find out what people are actually paying attention to while being exposed to advertisements.
Learn moreOur eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.
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