Research and reports
Earning attention
How to optimize attention to your TV ads
The nature of TV consumption is changing, and with it, how consumers engage with ad content. But the truth is, television remains an effective advertising medium. Our eye tracking report delivers accurate and unbiased insights on consumers' viewing behavior, to help you get the most from your advertising dollars.
Why timeslot positioning matters
When to make strategic design choices to capture and hold attention
What content types/styles resonate most
How to make your ad memorable
Written by
Tobii
Read time
5 min